The standardization of e-commerce has become the general trend. On April 15, Gao Feng, spokesman of the Ministry of Commerce, stressed at a regular press conference, “regarding the e-commerce industry, we adhere to the principle of attaching equal importance to development and standardization. We support the innovation and development of enterprises and healthy competition. At the same time, we are committed to creating a fair and competitive market environment, which is conducive to the sustainability of the industry as a whole.
“During the 14th Five Year Plan period, we will work with relevant departments to strengthen the planning and guidance of the e-commerce industry, improve the system, encourage innovation and fairness, promote the construction of integrity, and promote the steady, healthy and sustainable development of the industry.” Gao Feng said.
Wang Peng, assistant professor of Renmin University of China, said in an interview with Beijing Business Daily that the statement made by the Ministry of commerce is consistent with the recent situation that the relevant regulatory authorities are tightening the overall supervision of Internet platform digital economy and e-commerce. In the past two or three decades, China’s e-commerce has grown from scratch and from small to large. At present, relying on Internet information technology, those who can realize the transformation and iteration of traditional business formats and models can be included in the e-commerce model. In the process of development, platform economy and e-commerce also appear a lot of chaos.
In 2020, the epidemic situation will accelerate the rapid development of e-commerce. Data from the National Bureau of statistics show that China’s online retail market maintained a steady growth last year, with online retail sales reaching 11.76 trillion yuan, an increase of 10.9% over the previous year.
What follows is that online retail market problems such as big data maturity, unfair competition of “one of two” and suspected monopoly have also attracted attention frequently. To this end, the Ministry of commerce also continues to promote the construction of integrity in the field of e-commerce, encourage e-commerce enterprises to carry out integrity commitment, publicize and share integrity information through the national e-commerce public service platform, and guide e-commerce enterprises to operate in good faith.
It is worth noting that on April 15, the general office of the State Council also proposed to further regulate the access of small and micro e-commerce, scientifically define the standards of “convenient labor activities” and “sporadic small transaction activities” in the “e-commerce law of the people’s Republic of China”, and strengthen the supervision in relevant fields.
Previously, the General Administration of market supervision and other departments proposed “five strict precautions” and “Five Guarantees” in view of the outstanding problems such as forced implementation of “one out of two” in the field of platform economy, and explicitly required all Internet platform enterprises to conduct comprehensive self inspection and self inspection within one month, and thoroughly rectify one by one. On April 14 and 15, the State Administration of market supervision also announced two batches of Internet platform enterprises’ commitment to operate in accordance with the law.
Among them, the promise made by Hangzhou Netease yanxuan Trade Co., Ltd. shows that the company will pay attention to compliance management, ensure law-abiding operation, strengthen the control of commodity quality, strictly select high-quality suppliers, and ensure that product quality always meets the strict selection requirements. Do not carry out unfair competition, do not carry out false propaganda, do not infringe on trade secrets, do not slander competitors, do not engage in any other behavior that disturbs the order of market competition and damages the legitimate rights and interests of other operators and consumers. In addition, we should not carry out improper price behavior, clearly mark the price, put an end to bid up prices, illegal low price dumping, and use false or misleading price means to lure consumers to trade.
“There are many loopholes in the past regulatory methods, standards and rules. Under disordered operation, regulatory innovation and legal system innovation lag far behind model innovation, business and technological innovation. Monopoly, electronic fraud, big data maturity and other chaos have emerged. ” Wang Peng said, “finally, e-commerce should evolve from an era of blindfolded and wild growth to an era of more orderly management, and strengthen supervision over data information and activities that disrupt market order. When consumers encounter violations of their own rights and interests, they should have the courage to take up legal or technical weapons to safeguard their legitimate rights and interests. “
The cost of trade logistics is on the high side, and the construction of standardization is accelerated
Beijing Business News (reporter Zhao) On April 15, at a regular press conference held by the Ministry of Commerce, Gao Feng, a spokesman for the Ministry of Commerce, said that in recent years, the Ministry of Commerce has focused on the cost reduction and efficiency improvement of logistics in the field of Commerce and trade, and carried out the special action of national standardization of commercial logistics and the special action of efficient distribution in urban and rural areas with relevant departments to improve the efficiency of commercial logistics The logistics standardization level, the improvement of urban and rural logistics distribution network, the promotion of modern logistics technology and equipment, the development of unified distribution, joint distribution, night distribution and other intensive distribution mode, has achieved positive results.
According to the national logistics boom data released by China Federation of logistics and purchasing in March, the number of new orders, inventory turnover times, equipment utilization rate and capital turnover rate showed an upward trend in March.
In the epidemic environment, on the one hand, China’s logistics industry has shown strong resilience and resilience, but also exposed the characteristics of high transportation costs, blocking points of warehouse trunk distribution links, closed development of regional logistics and so on. In terms of cost, according to the survey of China Logistics Information Center, the average logistics expense rate of Chinese enterprises is 7.9%, that of commercial enterprises is 7.5%, and that of industrial enterprises is 8.1%. Compared with developed countries, the logistics cost of Chinese enterprises is still on the high side.
In view of the logistics problem, Zhang Bing, chairman of Beijing Huaguan Business Technology Development Co., Ltd., once mentioned to Beijing Business Daily that under the influence of the epidemic, due to the blocked logistics transportation, commercial circulation enterprises encounter great challenges in commodity supply. If the corresponding storage facilities can be set up around the city, it can not only reduce the transportation cost of enterprises, but also improve the city’s emergency supply capacity .
In fact, for commercial circulation enterprises such as supermarkets and convenience stores, cold chain logistics distribution is an indispensable support in the supply chain, but it also faces the pressure of cost. According to the “2019 Cold Chain Research Report of agricultural products origin” released by China Federation of logistics and purchasing, the total amount of China’s food cold chain logistics in 2018 is about 4.81 trillion yuan, but from the perspective of producers, the cost of cold chain logistics accounts for about 10% – 30% of the total cost of agricultural products, while the road and Bridge costs, fuel costs and labor costs rise year by year, and the three together account for more than 80% of the total income of cold chain enterprises.
Moreover, only in the field of cold chain segmentation, there are still some blocking points in logistics facilities to be dredged. A senior logistics person pointed out that due to the imperfect precooling facilities and cold chain transportation system in the producing area of agricultural products and the scattered resources, the sales cycle of agricultural products is very short. Once the best selling period of fresh food is missed, the price will drop seriously, which will affect the profits of farmers and enterprises.
Gaofeng mentioned that in the next step, the Ministry of Commerce will carry out the special action of high-quality development of business logistics nationwide, accelerate the improvement of business logistics network layout, promote the standardization construction of business logistics, build an efficient distribution system in urban and rural areas, promote the integrated development of regional logistics, further improve the standardization, digitization, intelligence and green level of business logistics, and promote business logistics Cost reduction and efficiency increase.
Beijing Business News (reporter Tao Feng, LV Yinling)
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