Seven end linkage game renovation, brand equity deep binding
In the chapter of blessing and good luck, Yili’s brand customization task is to achieve a high degree of integration within Yili. In addition to the parent brand, it also covers a number of brands under the milk powder division, cold drink division and liquid milk division. Users can watch TVC videos of different product lines every day. Through different tasks of video viewing, reduce user visual fatigue, and brand depth exposure.
In addition to lighting lanterns and cards, the big tiktok interaction with the Spring Festival Gala on the new year’s Eve brings people’s participation in the phenomenon of explosive phenomenon again. Through creating red envelopes, Koi red packets, new year’s Eve awards and other events, the Internet brings immersive interactive experience to the Internet users, while the LOGO of Erie brand appears in the audience’s field every few hours, and the distance between the brand and the users is shortened. I’m away.
Brand new interactive play upgrade to enhance consumers’ brand perception
In addition, tiktok challenge matches the spring festival activities in the interactive way. The interaction of a series of interesting stickers attracts many master’s participation. By shooting new year’s greetings videos with the same stickers, we can help brand content marketing, cover a wider range of people, and win the creation enthusiasm of a large number of netizens.
By working with you, you will become a young man and a man Super challenge, topic and national mission linkage, Erie’s brand high tiktok, two national tasks, total 1 million + video submission, joint jitter KOL shooting short video, assembling Chen he, Fan Chengcheng, Wei Daxun, Li Qin, Yang Di, spicy Yoko 6 traffic stars, focusing on the star fans circle, fermentation topic fever, enhance brand influence and interactive communication, success Build the marketing closed loop of “interactive grass planting – transformation and weeding”.
The Spring Festival has been a golden marketing season for both supply and demand since ancient times. Full platform traffic, high scarcity customization, strong customization rights and interests, and five innovative ways to play. The Spring Festival red envelope activity of “reunion year” is a huge engine. Taking advantage of the Spring Festival Gala, the brand has created a golden marketing field deeply involved by the whole people. At the same time, with the help of user emotional communication and deep interaction at the Spring Festival node, the emotional construction between the brand and users can be effectively improved, and the brand value of “everlasting foundation” can be built.