Beijing business daily (reporter Zhao Fengrui) on the evening of April 28, shede Liquor Co., Ltd. (hereinafter referred to as “St shede”) released its annual report for 2020, saying that in 2020, the company will achieve revenue of 2.704 billion yuan, a synchronous growth of 2.02%, and net profit of 581 million yuan, a year-on-year growth of 14.42%. The cash flow from operating activities was 997 million yuan, up 49.37% year on year.
As for the growth of performance, St shede said in the announcement that the company’s operating revenue in 2020 increased by 2.02% over the same period of last year. The main reason is that the company continues to promote the “shede” and “Tuopai” dual brand strategy, the market continues to expand, and the company’s Tuopai series product sales revenue increases.
Beijing business daily learned from the annual business data announcement of St shede in 2020 that in 2020, the sales revenue of St shede’s medium and high-end liquor reached 2.129 billion yuan, a year-on-year decrease of 3.31%, and that of low-end liquor was 221 million yuan, a year-on-year increase of 158.14%.
For the decline in sales of medium and high grade liquor, ST said that the Baijiu industry in 2020 faced the problem of phased inventory and competition in the high-end baijiu. Novel coronavirus pneumonia, which has been affected by the epidemic, has reduced consumption of Baijiu banquet and business entertainment, resulting in a weakening of the terminal sales of high-end liquor.
In the face of the stagnation of the end consumer market, enterprises are also laying out the e-commerce market. St willing said in the announcement that the company will vigorously develop e-commerce and new retail business in 2020. The reporter from Beijing business daily learned that St shede has set up an Internet marketing center to expand e-commerce channels by increasing data drainage and personalized products, and set up flagship stores on e-commerce platforms such as Jingdong, tmall and Suning.
According to the annual business data announcement of St shede in 2020, the e-commerce of St shede will achieve a marketing revenue of 175 million yuan in 2020, with a year-on-year growth of 136.01%, while the sales revenue of regions inside and outside the province and overseas will decline to varying degrees. Specifically, in 2020, St shede will achieve sales revenue of 518 million yuan, a year-on-year decrease of 6.58%, sales revenue of 1.656 billion yuan, a year-on-year decrease of 0.12%, and overseas sales revenue of 313300 yuan, a year-on-year decrease of 43.85%.
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