On April 29, under the guidance of China home appliance Association, the 2021 China household water intelligent sharing forum with the theme of “comfortable bath and healthy drinking water” sponsored by China home appliance network was held in Beijing. Jingdong home appliance, Linnei, a.o. Smith, Haier, Midea, Philips, Nengli, Qingdong Nabian and other home appliance enterprises were invited to attend the event.
During the activity, the new gas water heater product launched by Linnei won the honor of “2021 China family water heater value product” issued by China home appliances network and Jingdong home appliances.
Deep insight into rigidly needed forest 16 liter voice dual intelligent control gas water heater
With the rising trend of consumption upgrading, people’s demand for home appliances is upgrading from a single function to meet the experiential needs of a certain scene in life. For example, in the May Day household appliances consumption trend report released by Jingdong household appliances Co., Ltd. and zhongyikang, some data show that “quality, integration, scene, differentiation and youth are becoming the mainstream trend of household appliances market.”. Moreover, the report on China’s home appliance market in 2020 issued by China Institute of electronic information industry development also pointed out that “the changes in consumers’ life concept, lifestyle and shopping scene all reflect consumers’ enthusiasm for multi-functional products, segmented functional products and high-end products”. Overall, the current Chinese home appliance market is upgrading with the trend of “new” and “high” to meet the growing demand of consumers.
From the new products on the forum, we can clearly feel this trend. For example, Linnei has brought its latest water heater product – Linnei 16 liter voice dual intelligent control gas water heater. Because of the insight that it is difficult for babies and family pets to give feedback on the comfort of bathing, and the water temperature that is too cold or too hot will cause harm to them, Linnei innovates and develops detailed baby washing and pet washing functions. Based on the newly upgraded Linnei 3.0 powerful algorithm, with the help of neural terminal actuator and reconstructed combustion proportional valve, sensitive temperature detection device and memory alloy material, Realize the meticulous hot water experience of controlling gas, water and temperature. According to the different habits of different family members, nine smart modes are specially developed in the forest. Different bathing modes can be easily customized by using voice or mobile phone to optimize the bathing experience of each family member.
In addition, according to the needs of northern users and high-rise residents, the design of positive pressure combustion wind resistance, low water pressure start-up and high-rise carefree is specially added in the forest. By using the technologies of down frequency conversion fan, low water pressure start-up device and electric auxiliary heating, the water heater is windproof and frost resistant, and has no fear of environmental impact. Basically solved the previous northern users and high-rise households on the water heater pain point demand problem.
At present, this product has been put on the shelves of Jingdong household appliances. With all kinds of intimate service experience of Jingdong household appliances, consumers can purchase it more safely and safely.
Join hands with home appliance brand Jingdong home appliance to “refresh your life”
Now is the era of consumption upgrading. Consumers’ higher requirements for the quality of life drive the product innovation of home appliance enterprises. As the core retail channel of both supply and demand, Jingdong household appliances has always been committed to promoting the “new upgrade” of national life with high-quality household appliances.
On the demand side, in order to accurately capture the real needs of consumers for home appliances, JD household appliances continuously excavates the product trend function points and the demand points of new scenarios of consumers, so as to inject user genes into home appliances, understand the needs of consumers better and be more intelligent. On the supply side, the core technology and touch ability of JD home appliances, from user insight to product selection, pricing, procurement, performance and prediction, are open to home appliance manufacturers to promote product upgrading, create high-quality home appliance products for users, and create new profit growth points for partners.
With the brand proposition of “rejuvenate your life”, JD appliances will continue to focus on consumers’ demand segmentation, promote the innovation of water appliances under the scenario of whole house water consumption, enable consumers to buy better products at a better price, and closely integrate water health with life.