What are the hot words this year“ It’s on the “inner volume” list. Workplace infidelity is like a tornado sweeping the migrant workers. Workplace anxiety is spreading day by day. The 35 year old phenomenon, gender prejudice and other issues have always occupied the core of the public opinion discourse field. Based on this, all kinds of workplace variety show, workplace film and television works, workplace content IP emerge in an endless stream.
Baidu career dream season is an interactive IP in the field of job hunting and recruitment created by Baidu Beijing Branch, together with Liepin, Hangxing Yongzhi, Ruishi Fangda, Yingke Law Firm, panoramic Qiushi, golden Huaqin and other brands. Through the online + offline mode, attract target user groups. The activity is based on innovative playing methods, big talent sharing as the guidance, the whole people interact with each other, link the b-end and C-end, give play to the value of Baidu IP, solve the puzzles of employees, and help enterprises solve the recruitment problems.
Dream of the workplace flash car, help people in the workplace
As a fusion place of politics, economy, technology and culture, Beijing attracts countless young people to pursue their dreams every year. Workers are suffering from the impact of the heavy pressure of the workplace. They are more and more far away from their dreams. The number of people with workplace anxiety is increasing year by year. Workers need a window to find their dreams and release their pressure.
From April 22 to April 24, the workplace dream flash car cruise set sail. They entered Chaolai high tech Industrial Park, Zhongguancun Software Park, TBD cluster center core Park, and new Zhongguan, Wudaokou, Huaxi center and other core business circles, successfully stirred up the Internet technology, education, finance and other core business circles in Beijing, passed on the new concept of the workplace, and reduced the pressure for the workers, Help people in the workplace.
Baidu career dream season dream flash car set out. Cruising in 10 places in 3 days, there is a storm of dreams everywhere. Dream manifesto, wanghong punch in wall, energy supply station, workplace sign up and other activities are brilliant. Show yourself freely in the online Red punch in wall, release yourself in the workplace experience area, and achieve self perfection in the workplace. A series of interesting activities, let the workplace in a relaxed and pleasant atmosphere to release pressure, ease anxiety, but also form a whole set of marketing closed loop. Punch in, group photo, social communication, and the participating users spontaneously help Baidu to call in the dream season of the workplace, which improves the brand favor and loyalty.
The activities link the upstream and downstream chains of the workplace, and accurately trigger the core user circle with IP. Through online participation in topic challenges, like points to cramps, offline activities interactive clock out, causing the workplace crowd. The whole activity takes the workplace as the core, pays close attention to the workplace anxiety pain points, solves the workplace problems from multiple dimensions, and helps the workplace people realize their dreams.
Live broadcast of celebrities and professional sharing make the workplace like a duck to water
Baidu career dream season also invited a lot of industry celebrities to live on the Internet to share their professional experience from the aspects of career recruitment, career difficulties, Workplace Law and career resume, so as to help employees improve their workplace skills, avoid workplace risks, improve work efficiency, pave the way for everyone in the workplace, and help them realize their good vision of promotion, salary increase and happy work.
There are many surprises in the online topic challenge of workplace dream season. You can get a variety of gifts such as airpods Bluetooth headset, roffi wireless Bluetooth mechanical keyboard, small smart audio, etc. Baidu dream season brings unexpected surprises to employees with strength pet powder.
When the recruitment encounter IP, it brings new marketing opportunities for the industry. Through the “workplace dream season” IP, it accurately triggers the user’s life scenes, carries out communication with workplace topics, and successfully helps the brand to enter the heart of the target users, so as to help both sides meet the right people faster with lower cost, and help the healthy development of the job recruitment industry.