Global sales of smart speakers hit a new high, and MediaTek is full

On May 8, 2021, driving China, on the track of smart speakers, MediaTek has obviously enjoyed a lot. Now there is evidence that MediaTek’s position in the field of smart speakers can not be shaken.

According to the latest research report released by strategy analytics smart speaker and screen service, nearly 50% of the 151 million smart speakers and screens shipped around the world in 2020 are using the application processor of MediaTek, followed by allwinner and AMLOGIC. Unfortunately, it is difficult to challenge the dominant position of MediaTek.


According to the global smart speaker sales data released by strategy analytics in 2020, 151 million smart speakers were sold in 2020, which once again broke the record level of smart speaker shipment. Obviously, under the background of global intelligent speaker sales hitting a new high, MediaTek is also full.

It is understood that in the past 2020, the market share of MediaTek in the smart speaker and screen market has increased by six percentage points, and the market share has more than doubled in the past two years. David Watkins, director of smart home services at strategy analytics, also gave us the reason why MediaTek has been on the rise in the smart speaker Market in recent years.

In response, David Watkins said: “companies like MediaTek can have scale, have deep-rooted partnerships with back-end suppliers and manufacturers, and are better able to cope with supply chain challenges than smaller competitors. This will benefit smart speaker manufacturers such as Amazon, Alibaba and Baidu, which use the processor of MediaTek for a large part of their devices. “


What’s the point? The advantages of industrial cluster make the scale of MediaTek grow rapidly, and it can stand out in the competition for smart speakers by virtue of its close ties with Taiwan’s OEM factories. Everything is the best arrangement. However, it is worth noting that as the global chip crisis spreads to various fields, it also brings new challenges to the semiconductor supply chain. A big test is also placed in front of MediaTek, that is, how does MediaTek deal with it?



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