Recently, canalys, a well-known market research institution, released the mobile phone market data for the first quarter of 2021. We can see that in the first quarter of 2021, the global smartphone market shipment reached 347 million units, a year-on-year increase of 27%. Samsung, apple, Xiaomi, oppo and vivo, the top five manufacturers, have achieved good results, and the recovery of the mobile phone industry is also obvious.
In the more detailed list of best-selling mobile phones in the Asia Pacific region, there are also more models of domestic brands on the list. Among them, the A93 5g version of oppo has achieved the top four outstanding results in the best-selling list. In addition to oppo A93 5g, oppo A15 also ranked sixth in the top 10.
It can be seen that domestic manufacturers represented by oppo have made outstanding achievements in the highly competitive mobile phone market. And these achievements benefit from excellent product quality and excellent market layout.
In the middle and high-end market, oppo find X3 series has a firm foothold in the price range of 4000-6000 yuan, and has achieved good repercussions in the middle and high-end market. In the entry-level and mid-range markets, oppo takes K series and a series as the core, and formulates product strategies by studying and judging the needs of different groups of people, so as to provide excellent products to meet the needs of different price segments.
Taking A93 as an example, oppo provides an excellent experience of 5g at a relatively entry-level price. Oppo officially positioned it as an entry-level 5g boutique.
In Southeast Asia, oppo launched oppo A15, an entry-level 4G model, according to the characteristics of the local market, and achieved good sales results in the region.
Due to oppo’s keen perception of the market and excellent product experience, oppo’s shipment volume in the first quarter of 2021 increased by 60% year on year.
With the further popularization of 5g network and the continuous optimization of 5g module cost at the supply chain level, the head mobile phone brands represented by oppo will also achieve better results.