Tencent video Aurora TV holds new product launch with Epson to refresh future home audio-visual entertainment experience

On May 10, Tencent video and Epson held a new product launch with the theme of “voice and color harmony” and “touhao player”. Wang Wei, general manager of Tencent online video growth operation Department, Mr. Minghong Shenshi, general manager of Epson (China) Co., Ltd., Wu Yufan, general manager of projector sales and marketing department of Epson (China) Co., Ltd., Li Ming, CEO of futuretv Co., Ltd Xue Youwei, general manager of Jingdong intelligent digital business department, and others were all present. The conference launched the world’s first 3lcd intelligent laser projection and laser TV products equipped with Tencent video Aurora TV, and announced the future strategic cooperation direction of OEM customization cooperation. The combination of Tencent Aurora projection’s rich viewing, game and entertainment content with Epson’s cutting-edge laser projection hard core technology and Yamaha’s top stream software technology aims to subvert the existing user experience of micro investment, meet more family entertainment needs, and lead the trend of smart screen ecological era.


Since Tencent video Aurora TV and Epson announced their strategic cooperation in November last year, the two sides have deeply explored the demand for home audio-visual entertainment, continuously innovated technology development, and integrated products and entertainment content. At this conference, they launched 3lcd intelligent laser projection and laser TV products. As a product equipped with 3lcd technology and laser light source, this series of products can restore the original color of the film to a greater extent. The ultra-high resolution makes the picture quality clearer and more vivid, presents the ultimate visual effect, and brings users an immersive shock experience. At the same time, Tencent Aurora projection has built-in rich entertainment content of Tencent video, covering a large number of film and television entertainment resources such as movies, dramas and animation, enabling the whole scene of smart home audio-visual, bringing users rich and colorful visual experience.

In recent years, with the change of users’ life, work and entertainment, the demand of intelligent projection field in the domestic market has increased significantly. According to the data, the sales volume of China’s intelligent projection market exceeded one million units in the first quarter of 2021, with a year-on-year growth of 46.3%. The advent of 5g era has increased the demand of users for intelligent, multi-functional intelligent projection devices, and more and more users tend to more immersive home entertainment audio-visual entertainment experience. In the intelligent projection terminal, Tencent video Aurora TV will give full play to the content ecological advantages of the comprehensive platform, join hands with Epson, which is the world’s leading technology, and combine the rich film viewing, games, entertainment content and high-end projection technology to create a full scene home audio-visual entertainment experience, bringing users more diversified and intelligent entertainment life enjoyment.


All along, with accurate insight into user needs and market trends, Tencent video Aurora TV has been rapidly upgraded to a diversified service integrating film and television content, games, sports, fitness, children, education, shopping, etc., and has a large number of active users in China. In the future, Tencent video Aurora TV will join hands with more industry partners to open up and cooperate, continuously innovate technology, entertainment content and services, continuously provide users with high-quality home entertainment content and ultimate smart life experience, and also open up more imagination and innovation space for the market.



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