On the afternoon of May 17, the signing ceremony of strategic cooperation between Zhejiang yifutang Tea Co., Ltd. and Tea Research Institute of Chinese Academy of Agricultural Sciences was solemnly held in Tonglu yifutang central wisdom factory, and achieved complete success. Zhou Guofu, President of China International Tea Culture Research Association, Jiang Renhua, director and Secretary of the Party committee of Tea Research Institute of Chinese Academy of Agricultural Sciences, Changjiang Yongwen, deputy director of Tea Research Institute of Chinese Academy of Agricultural Sciences, Lu Chengyin, deputy director of Tea Research Institute of Chinese Academy of Agricultural Sciences, Xu yunhuan, deputy director of Agricultural Technology Extension Center of Zhejiang Provincial Department of agriculture and rural areas, and member of Standing Committee of Tonglu County Party committee Shi Jianhua, Secretary of the Party committee of the Management Committee of the Development Zone, Xu Wenbo, deputy head of the people’s Government of Tonglu County, Lu Debiao, director of Longjing tea brand management office of Zhejiang Agricultural Technology Promotion Center, and Li Xiaojun, chairman of Zhejiang yifutang Tea Co., Ltd. attended the signing ceremony.
Yifutang tea, founded in 2008, is a leading brand of all kinds of tea, which integrates production, sales and scientific research, and manages all kinds of famous tea, flower and grass health tea and modern innovative tea products. Li Xiaojun, its founder, insists on “doing only one thing in his life, making good tea in a real way”, and advocates making good tea with high quality, high safety and high cost performance. Yi Fu Tang is the pioneer of the Internet plus tea business mode. The sales platform covers the whole network, with about 16000000 customers buying, and annual sales of nearly 500 million. It has been established for 12 years, and has continued to lead Tmall and other electronic business platform tea categories.
Tea Research Institute of Chinese Academy of Agricultural Sciences is the only national comprehensive tea research institution in China, located in the West Lake scenic spot of Hangzhou City, Zhejiang Province. The Institute is mainly engaged in research and service work in the fields of basic and applied science of tea, development of science and technology industry, quality and safety inspection of tea, industrial economy, certification of organic tea, vocational skills training of tea industry, editing of academic journals, etc. at the same time, it also extensively carries out cooperation and exchange at home and abroad and high-level personnel training. It has undertaken more than 1100 scientific research projects and won 121 awards, including 15 national scientific and technological achievements awards; He has edited more than 100 books and published nearly 4000 papers, of which nearly 500 are included in SCI. It has made a series of remarkable achievements in scientific and technological innovation, industrial development, service for agriculture, rural areas and farmers, and has made great contributions to the healthy development of China’s tea industry.
Longjing tea is a strategic category of yifutang. Since its establishment in 2008, yifutang has been engaged in intensive cultivation of Longjing tea industry. At present, it has a West Lake Longjing tea cooperation base of more than 1000 mu and a Longjing tea cooperation base of more than 1500 mu. It is also a participant in the formulation of West Lake Longjing tea industry standards and a supplier of Longjing tea standard samples, Its Longjing tea series products have won the gold award of the 12th international famous tea competition, West Lake Longjing five-star quality products, Hangzhou Famous Tea Gold Award and other honors.
The purpose of this strategic contract signing is to carry out nationwide strategic cooperation in the innovation of tea processing technology, the development of digital Longjing tea industry and the improvement of tea quality through the complementary advantages and win-win cooperation between yifutang tea industry and Tea Research Institute of Chinese Academy of Agricultural Sciences.
President Zhou Guofu and director Jiang Renhua first visited the automatic production center, logistics center, storage center and brand culture center of yifutang Tonglu central smart factory, accompanied by standing committee member Shi, deputy county magistrate Xu and Dong Li. They learned about the development process, corporate culture and brand concept of yifutang, and their understanding of yifutang’s “no standard, no product” and “no product” “No patent, no production”, “no testing, no production” and “three no production” standards of high quality, high safety and high cost performance are highly praised.
At the signing ceremony, Shi Jianhua, member of the Standing Committee of Tonglu County Party committee and Secretary of the Party committee of the Development Zone Management Committee, delivered a welcome speech for the event. In his speech, he mentioned that Tonglu has a tea garden area of more than 65000 Mu and four hundred million level industrial chains of bee, tea, medicine and fruit in agriculture. In recent years, yifutang has set up a factory in Tonglu, insisting on making good tea with high quality, high safety and high cost performance, effectively promoting the linkage development among the first, second and third industries in Tonglu, playing a huge role in improving the quality and efficiency of the industry and increasing the income of tea farmers.
Zhou Guofu, President of China International Tea Culture Research Association, mentioned that yifutang, as a young and innovative enterprise, has always insisted on “doing only one thing in one life and actually making good tea”, which is really rare. He highly recognized yifutang’s spirit of focusing on nothing, being down-to-earth and striving for perfection, as well as its application in the Agricultural Internet, the Internet, the Internet and the Internet The joint development of commercial Internet and ecological Internet has made great achievements. He said that today’s tea industry should not only show the six teas dancing together (drinking tea, drinking tea, eating tea, using tea, playing tea and doing tea), but also sing the six yuan harmony (tea, water, utensils, environment, brewing and human communication); We should not only pursue six kinds of drink (clear drink, mixed drink, drink of drink, functional drink or medicine drink, tea derivative food drink, empathy drink of emotional experience), but also seek six people (leaders, cultural people, business people, tea growers, tea drinkers, tea sellers). Whether it’s six tea dance, six yuan harmony, six drinks and recreation, six people walking together, they all play incisively and vividly in Yifu hall. This time the two sides unite is a concrete practice.
Jiang Renhua, director of Tea Research Institute of Chinese Academy of Agricultural Sciences, said in his speech that although the 12-year entrepreneurial history of yifutang is not long, its vitality, creativity, social power and influence are widely recognized by the industry. At the meeting, director Jiang introduced in detail the development process of China Tea Institute and its achievements in scientific and technological innovation, industrial development, service for agriculture, rural areas and farmers. Director Jiang mentioned that the signing ceremony will sign “strategic cooperation agreement”, “Longjing tea patent achievement transformation cooperation agreement” and “tea quality detection business cooperation agreement”. The cooperation between China Tea Institute and yifutang also includes the establishment of a long-term and stable scientific and technological advisory relationship and the cooperation in scientific research and achievement transformation activities; Provide technical support in the research and development of new tea products, improvement of Longjing tea processing technology, quality control, etc; China Tea Institute provides quality inspection service for yifutang tea products; China Tea Institute provides technical consultation for yifutang’s major decision-making, brand building and diversified development; Yifutang is a teaching and practice base for China Tea Institute. China Tea Institute provides production technology and vocational skills training for its employees. He said that he is willing to strengthen scientific research cooperation with yifutang, give full play to their respective advantages, speed up the transformation of achievements, promote the deep integration of science and technology, market and resources, create the highlight project of industry university research cooperation and industrialization of scientific and technological achievements, and help both sides develop with high quality.
Jiang Renhua, director of Tea Research Institute of Chinese Academy of Agricultural Sciences, and Li Xiaojun, chairman of Zhejiang yifutang, signed a strategic cooperation agreement. Under the witness of all the guests, the representatives of the two sides signed the contract of Longjing tea patent achievement transformation project and tea quality inspection business cooperation.
At the signing ceremony, the launching ceremony of yifutang digital Longjing Industrial Park project was also held. Li Xiaojun, chairman of yifutang, and nine leaders and experts, including President Zhou Guofu and director Jiang Renhua, jointly launched the “yifutang digital Longjing Industrial Park project”.
In his speech of thanks, Li Xiaojun, chairman of yifutang, said that yifutang tea industry, as a leading brand of all kinds of tea, has been committed to the modernization and industrialization of tea industry. In order to cope with the new situation changes of tea industry and realize the goal of brand going out in the future, combined with the development strategy of tea industry in Zhejiang Province, the development strategy of digital Longjing tea industry integration was formulated, Strive to become the benchmark enterprise of Longjing tea industry. Tonglu, where yifutang central wisdom factory is located, is located in the core of Qiantang Longjing tea production area and the center of three rivers and one lake. The development of Longjing tea has an absolute geographical advantage. It can take Tonglu as the center to drive the development of Longjing tea in the whole province. At the same time, in order to ensure the quality stability of tea products, yifutang strictly implements batch testing from raw materials to finished products to ensure that each can of products has its own test report, so that consumers can drink comfortably and safely. The development of enterprises should respect science. Yifutang adopts the mode of cooperation between science and enterprise to reach strategic cooperation with China Tea Research Institute on Longjing tea production and processing technology and product quality inspection. The advantages of both sides complement each other, which can not only speed up the transformation of scientific and technological achievements, but also enhance the core competitiveness of enterprises and realize common development, so as to promote the sustainable development of tea industry. In the future, we will take this cooperation as a starting point to carry out strategic cooperation with China Tea Institute in more fields, and comprehensively promote the sustainable development of tea industry with scientific and technological innovation.
The cooperation between the Institute and the enterprise is unprecedented. It has not only received the strong support of Zhou Guofu, President of China International Tea Culture Research Association, but also witnessed by 10 experts from China Tea Institute. As the host of Tonglu, the event was also recognized by Shi Jianhua, member of the Standing Committee of Tonglu County Party committee and Secretary of the Party committee of Tonglu Development Zone Management Committee, and Xu Wenbo, deputy head of Tonglu County People’s government. Besides, Yang Zhongming, director of Tonglu agriculture and rural Bureau, Meng Xiaoyun, Secretary of Tonglu science and Technology Bureau, and other leaders participated in the event.
Strategic cooperation, strong alliance, this cooperation between yifutang and China Tea Institute will build a benchmark for Longjing tea industry, which will bring new changes to the development of Longjing tea!