Update the logo of China Radio & TV 5g



On May 19, the State Intellectual Property Office announced that China Radio and television is applying for a total of 12 trademark information, involving a graphic and a text logo graphic. Behind the new logo application is the acceleration of the 5g layout of China Radio and television. According to the plan, this year, China Radio and television will start to promote the number release of section 192, and timely launch 5g package.

Industry insiders said that as a latecomer in the field of mobile communications, China Radio and television’s 5g layout has lagged behind China Mobile, China Telecom and China Unicom (hereinafter referred to as the “three major operators”). In the future, whether China Radio and television can find partners with the help of frequency band advantages and gain a firm foothold in the 5g commercial field will become the focus of attention of the outside world.


更新企业LOGO 中国广电5G“读秒”

It is expected that the number segment will be issued within this year

According to the information publicized by the State Intellectual Property Office, China Radio and television is applying for a total of 12 trademark information, involving a graphic and a text logo graphic. The international classification of the new trademark information involves financial property management (two), scientific instruments (two), education and entertainment (two), communication services (two), website services (two), and advertising sales (two).

With the application of new logo, the layout of 5g field of China Radio and television is accelerating. Recently, Liang Xiaotao, general manager of China Radio and television, said that China Radio and television will timely issue 192 segments and launch special packages, so that customers can enjoy the service of China Radio and television as soon as possible.

Not only China Radio and television, but also local radio and television companies have taken frequent actions recently. On May 15, China Radio and television Sichuan Network Co., Ltd. announced the launch of F5G Gigabit broadband, which is expected to open 5g service within this year. Recently, Han Pu, general manager of Shaanxi radio and television network, also said that he plans to start to promote the number release of section 192 this year, and is currently making various preparations.

Section 192 is the exclusive 5g section of China Radio and television. In December 2019, the Ministry of industry and information technology announced that in accordance with the telecommunication regulations of the people’s Republic of China, the measures for the management of telecommunication network code number resources and other relevant laws and regulations, it will issue the public mobile communication network number of section 192 to China Radio and television.

Business is lagging behind its rivals

As the fourth largest operator, China Radio and television has obtained 5g license as early as 2019. Industry insiders said that due to the lack of operation experience and infrastructure of mobile communication business, and the long-term independence of local radio and television systems, the 5g business of radio and television has not been officially commercialized.

Statistics show that China has long adopted the development policy of radio and television at the central, provincial, municipal and county levels. Under the relatively loose management system, on the one hand, China’s Radio and television industry has developed rapidly; But on the other hand, the local cable TV network also presents a “separatist regime” situation.

In view of the “separate regime” problem of the radio and television system, China’s Radio and television has been promoting the integration of “one national network”. In December 2020, China Radio and television completed the integration of 24 provincial radio and television network companies and established China Radio and television network Co., Ltd., which is the first vertical market operator of China’s Radio and television system.

In view of the lack of operation experience and infrastructure, China Radio and television chose to introduce foreign aid to solve the problem. In May 2020, China Mobile and China Radio and television signed a cooperation framework agreement on 5g co construction and sharing. According to the agreement, China Mobile and China Radio and television will jointly determine the network construction plan, jointly invest in the construction of 700MHz 5g wireless network with a ratio of 1:1, and jointly own and have the right to use 700MHz 5g wireless network assets.

Beijing Business Daily reporter noted that there are nearly 100 5g mobile phones supporting 700MHz band, covering the high, middle and low-end consumer market. It is understood that by the end of this year, China Radio and television and China Mobile will jointly complete the construction of 400000 700MHz 5g base stations.

In view of the construction progress of China Radio and television’s 700MHz band 5g base station, Beijing business daily contacted the relevant person in charge of China Radio and television, but as of press release, no reply has been received.

It’s hard to be competitive in the short run

Compared with the three major operators, although the layout of China Radio and television is relatively backward in 5g, it also has its own competitive advantage. In January 2020, the Ministry of industry and information technology issued the license for the use of 5g test frequency in 4.9ghz band to China Radio and television, and agreed to deploy 5g network in 16 cities including Beijing. Since then, the cooperative networking strategy of 700MHz + 4.9ghz “low frequency + intermediate frequency” of China Radio and television has been clarified.

According to the data, 700MHz band is the golden band for the development of mobile communications. It has the advantages of low signal transmission loss, wide coverage, strong penetration, low networking cost, and is suitable for 5g underlying network.

For China’s Radio and television, it is very important to form a differentiated competitive advantage. Liang Xiaotao said that China’s Radio and television adheres to the differentiated 5g application route, and promotes the integration of radio and television services into public safety, emergency communication, epidemic prevention and disaster relief, industrial Internet, Internet of things and other industries.

As the provider of domestic cable TV services, the broadcasting system behind China’s broadcasting has a large number of content resources. Data show that China’s Radio and television system produces more than 6.5 million hours of radio programs and more than 2.6 million hours of TV programs annually, and the system produces about 500 TV plays (more than 14000 episodes) every year.

Dong Xiang, a financial expert, said that although China Radio and television has advantages in frequency band, content and other aspects, it still faces some difficulties in the 5g field. For example, there is no unified public cloud for radio and television, and the talent and technical reserves of radio and television 5g are insufficient. Therefore, even if it is commercial, it is difficult for radio and television 5g to compete with the three major operators in the short term.

Beijing Business Daily reporter Qian Yu Pu Zhenyu

[the above content is transferred from “Beijing Business Daily website”, which does not represent the view of this website. If you need to reprint it, please get permission from the website of Beijing business daily. If there is any infringement, please contact to delete it

 


发表评论

邮箱地址不会被公开。 必填项已用*标注