Beijing business daily (reporter Qian Yu and Bai Yang) on May 19, Yixian e-commerce, a new brand Incubation Platform for China’s meimakeup, disclosed its performance report for the first quarter of 2021. According to the data, the company’s performance continued to maintain a steady growth, with a revenue of 1.44 billion yuan, a year-on-year growth of 42.7%, exceeding the 36% revenue growth rate previously predicted by the organization; The gross profit was 992 million yuan, a year-on-year increase of 58.8%.
Yixian e-commerce said that the company is currently in the period of strategic investment. The initial brand construction cost, offline store operation cost, Ba and other service personnel cost of each new brand entering the market are all necessary investment under the multi brand and new retail strategy. The company is increasing investment in the construction of its brand assets, and I believe it will gradually see returns in the future.
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