On March 16, a reporter from Beijing business daily learned that polaleka group (hereinafter referred to as “polaleka”) announced that it had signed an agreement to acquire a majority stake in La hechicera, a rum brand. The deal is expected to be completed in the next few weeks. The company said it was pursuing an active portfolio management strategy as part of its “transformation and acceleration” strategic plan.
It is reported that witch launched in 2012, is a super high-grade rum brand in Colombia. Miguel riascos, co-founder and managing director of witches, said that due to the previous successful cooperation, polyrexa became the preferred partner of witches. Pololica’s love of place of origin and its extensive distribution network are conducive to the realization of the vision that witches will continue to take root and create in Colombia, while witches will also have access to new consumer groups.
It is understood that polyrexa focuses on investment in professional brands all over the world, and has cooperated with and acquired super quality German gin monkey 47, American whisky smooth Ambler, Mexican mescal del Maguire, etc.
Beijing Business News (reporter Zhao Fengrui)
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