Since Amazon first sold its elastic computing capability as a cloud service in 2006, cloud computing has developed into a mature industry.
In the past 15 years, the cloud computing industry has experienced the price scuffle of public cloud service providers in IAAs layer, the construction from IAAs layer to PAAS layer, and the vigorous development of SaaS industry. In the past two years, hybrid cloud with flexibility of public cloud and controllable compliance of private cloud has become the consensus of cloud service providers.
At the same time, we can also see that after the general market layout of horse racing enclosure, the competition of cloud computing becomes more refined. Cloud service providers have launched industry-oriented cloud services, which is the best argument: financial cloud services, industrial cloud services, medical cloud services, game cloud services
Here, we can focus on video cloud services.
Market size increased to US $24.4 billion in three years
Let’s first look at the concept of video cloud service. According to the general definition of the industry, video cloud service refers to the video streaming media service based on the concept of cloud computing, and the service content covers the whole process from collection to play.
Horizontally, video cloud service includes three parts: collection, service and play. Among them, the collection end includes data collection, pre-processing and decoding by the content provider; the service end includes data statistics, storage, watermark, content distribution and other processes; after decoding by the playback end, the content receiver uses various terminal devices to complete the playback.
Vertically, video cloud services are divided into two categories. One is video cloud infrastructure. Video cloud infrastructure can be divided into two parts: Video public cloud / private cloud / hybrid cloud infrastructure provides the most basic computing, storage and network functions; the other part is video content distribution network, such as Ott CDN.
Second, video cloud solutions. Video cloud solutions are all kinds of solutions deployed on the basis of video cloud infrastructure, including but not limited to audio and video content production, transcoding, analysis and artificial intelligence.
Next, let’s look at the market scale of video cloud services. IDC’s “China Video cloud market tracking (first half of 2020)” report shows that in the first half of 2020, the scale of China’s video cloud market reached 3.16 billion US dollars, with a year-on-year growth of 58.6%. Among them, the video cloud solution market is bright, with a year-on-year growth of more than 70%.
At the same time, IDC predicts that from 2019 to 2024, China’s video cloud market will grow by more than 30% every year, and the scale of China’s video cloud market is expected to reach US $24.4 billion by 2024.
Video cloud infrastructure is the biggest beneficiary of the video cloud market. By 2024, the scale of China’s video cloud infrastructure will reach about 19.1 billion US dollars. Video cloud infrastructure is also the main driving force of cloud service providers.
Four way player of video cloud service
Let’s look at the player classification of video cloud service. According to the types of video cloud services provided and the characteristics of manufacturers, the players of video cloud services can be classified into four categories
First, cloud service providers, including Alibaba cloud, baidu cloud, Huawei cloud, Jinshan cloud, JD cloud, Tencent cloud, etc;
The second is CDN manufacturers, including network speed technology, star domain, youpai cloud, Yunfan acceleration, etc;
Third, audio and video service providers, including acoustic network, Huanxin, rongyun, qiniuyun, etc;
The fourth is the remote office platform providers, including Xiaoyu Yilian, baoliwei, baijiayun, witness live, suirui, aodian cloud, etc.
It’s not difficult to find that among the four types of players, telecommuting platform providers mainly provide video platforms, CDN manufacturers mainly provide content distribution networks, and audio and video service providers mainly provide audio and video API interfaces. These three types of players only provide one service for video cloud.
However, cloud service providers are different. They provide basic IAAs services such as computing, storage and network, as well as CDN services. In addition, Alibaba cloud, Huawei cloud and Tencent cloud provide nailing, welink and enterprise wechat remote office platforms respectively. In addition, video cloud solutions are also the driving force of cloud service providers.
How cloud service providers provide video cloud services
We can focus on the video cloud services provided by several major cloud service providers. For example, alicloud, apart from IAAs resources and CDN, can see that alicloud has launched video service products in the product line, including video application and video technology. Among them, video application services include video live broadcast, video on demand, intelligent media production, audio and video communication RTC, cloud conference and video intelligent production;
Video technology services include media processing, video surveillance, video DNA, video auditing, smart tags and smart covers.
In addition, providing online classes for primary school students around the world is the most widely used video cloud service of alicloud.
Similar to Alibaba cloud, the video cloud services provided by Tencent cloud also include computing, storage, network and CDN resources, and provide enterprise wechat video platform.
In addition, Tencent cloud classifies video cloud services into three categories: cloud communication, video services and video intelligence. Specifically, cloud communication services include instant messaging IM, mobile push TNPS, short message, voice message and email push; video services include real-time audio and video, cloud live broadcast, cloud on demand, video processing, mobile live broadcast SDK, short video SDK, player SDK, beauty effects SDK and Tencent cloud scissors; video intelligence includes high-speed HD, intelligent recognition, intelligent audit and intelligent editing.
The video cloud service provided by Huawei cloud naturally does not lack computing, storage, network, CDN and a video platform, welink. Similarly, Huawei cloud also lists video cloud services as basic cloud services, providing live video, short video, video on demand, media processing MPC, Huawei cloud real-time audio and video cloudrtc, industry video management service IVM and video access service vis.
The difference is that in addition to the above video cloud services, Huawei’s data storage and machine vision product line is also providing video cloud services. For example, in 2017, Huawei announced to join hands with partners such as ETO, Shangtang, Dongfang Wangli, Huazun, MIMOS and qognify to release the industry’s first comprehensive cloud based and network wide intelligent video cloud solution.
On March 4 this year, Huawei machine vision released the good hope cloud service, proposing the “1 + 3 + n” strategic layout. Among them, “1” refers to software defined camera; “3” refers to light edge, micro edge and good hope cloud service; “n” refers to intelligent algorithm, intelligent application and other software and hardware ecology.
Huawei believes that good hope cloud service can help government and enterprise customers effectively cope with multiple cloud challenges, providing four values: better video experience, deep-rooted data security, intelligent native and open ecology.
In addition to Alibaba cloud, Tencent cloud and Huawei cloud, we can see that Jinshan cloud, baidu cloud, Qingyun and ucloud are also in the field of video cloud services.
The biggest winner of video cloud service
The rise of video cloud service is because it solves the cost of technology, resources and financial resources required by traditional enterprises to build video systems. If you need to spend a lot of money to buy infrastructure, and then need professional developers to carry out product development, integration and other processes, it is time-consuming and laborious.
The video cloud service can be accessed through an SDK or API, and the system can be built in a few hours or even dozens of minutes. At the same time, the on-demand billing makes the enterprise do not need a one-time heavy investment.
The impact of COVID-19 has greatly promoted the popularity of video cloud services. In the next few years, the penetration rate and penetration rate of video cloud service will continue to increase, which is why IDC predicts that China’s video cloud market will grow at a rate of more than 30% every year.
At the same time, with the development of 5g, big data, artificial intelligence and hybrid cloud technology, video cloud service will also usher in a new development trend, that is, IDC prediction of low latency and high definition, deep intelligent application and flexible deployment.
Focusing on cloud service providers, China software network believes that cloud service providers will be the biggest winners of video cloud services. On the one hand, video cloud infrastructure services account for about 80% of the video cloud service market, which is the exclusive domain of cloud service providers.
On the other hand, on the basis of providing video cloud infrastructure services, cloud service providers are launching various audio and video SDKs, remote office platforms and even one-stop video cloud solutions, which means that cloud service providers are marching into the video cloud solution layer. This will undoubtedly further expand its leading edge in the field of video cloud.
Author: Chen Yang
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