On March 22, China Resources beer (Holdings) Co., Ltd. (hereinafter referred to as “China Resources beer”) released its annual performance report for 2020. As of December 31, 2020, the comprehensive turnover of China Resources beer was 31.448 billion yuan, a year-on-year decrease of 5.2%, and the net profit was 2.094 billion yuan, a year-on-year increase of 59.6%. As of today’s close, China Resources beer closed at HK $59.40, down 3.73%.
Hou Xiaohai, CEO of China Resources beer, said that China Resources beer has completed the first three years of its 3 + 3 + 3 enterprise development strategy. With the opening of the second three years, China Resources beer will fight high-end, improve quality, increase efficiency, accumulate kinetic energy, take advantage of the momentum, and strengthen the decisive competitive advantage of high-end market, so as to achieve decisive high-end and quality development.
According to the financial report data, the sales volume of China Resources beer in 2020 will be 1.46 million kiloliters, achieving double-digit growth and further improving the product structure. In 2020, the high-end beer brand of China Resources beer will continue to increase its market share, and at the same time, it will continue to improve and enrich its product portfolio. In the second quarter of 2020, China Resources beer launched Heineken star silver ™ Beer, as an important product of the “high-end brand group” strategy, supports the high-end development of the brand and enhances the brand image with the high-end new products launched previously.
In this regard, industry insiders said that beer has entered an era of declining volume and rising price, and the main line of competition in the beer industry has changed from “sales volume is the king” to “high-end products”, but it is also the best time for high-end domestic beer to welcome the national promotion.
Beijing Business News (reporter Zhao Fengrui)
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