Awe Jingdong home appliance uses technology to “refresh your life” six exhibition areas to awaken consumers’ inner needs



“Finally, I’ll wait for you. Fortunately, I didn’t give up.” affected by the epidemic, after two years’ absence, the world’s largest and most influential home appliance and consumer electronics Expo finally opened at Shanghai Hongqiao National Convention and Exhibition Center on March 23! As one of the main promoters of the upgrading and transformation of the domestic home appliance industry, with the theme of “rejuvenate your life”, Jingdong has contributed an extraordinary quality home appliance experience show for this Expo, taking you to travel through time and space and experience the vicissitudes of the home appliance industry.


AWE京东家电用科技“焕新你的生活” 六大展区唤醒消费者内在需求

This time, with the theme of “space-time shuttle house”, jingdongjia has made a delicate layout of the home appliance exhibition area, comparing the home appliance categories of different times. One end of the “space-time shuttle house” displays four traditional appliances of the 1980s, which represent the simple and plain red era; the other side is the “new” era brought by a full set of voice controlled IOT smart appliances.


AWE京东家电用科技“焕新你的生活” 六大展区唤醒消费者内在需求

It’s like taking a time machine to open any door and shuttle between the two times. We can intuitively feel that science and technology help the development of home appliance industry, and home appliances are upgraded iteratively to “Refresh” people’s quality life. “Big butt” TV has successfully lost weight and got rid of the old problems of no signal and blurred picture. The refrigerator has gradually grown tall and learned to use language to communicate and deeply understand the user’s heart. The washing machine has also learned new skills of washing and drying. The new clothes you buy can be put on immediately after washing, and you can go out to show off!


AWE京东家电用科技“焕新你的生活” 六大展区唤醒消费者内在需求

The most surprising is the six life scenes exhibition area specially built by Jingdong. “Time and space shuttle house” makes you feel the changes of the times of home appliances; the six life scenes exhibition area is a window for you to see the “new” life of home appliances in the future. Whether you are a new style gourmet, an exquisite excrement shoveling official, a Buddhist health expert or a video game tycoon, whether you are a bachelor or a new dairy parent, there is always an exhibition area for Jingdong appliances to prepare for you. Sweeping robot, automatic cooking machine can make you “lazy” feel at ease; 8K high-definition video game without drag shadow, switch, competitive mobile games and other electronic products can make you high to irresistible. These trendy black technologies will definitely help you open the door to a new world and refresh your traditional understanding of traditional household appliances. In a more efficient and professional way, JD home appliances has created a “Smart Life” system, which makes you feel the charm of home appliances given by science and technology, and experience the distinctive “new life” brought by home appliances.


AWE京东家电用科技“焕新你的生活” 六大展区唤醒消费者内在需求

Awe2021, with the theme of “smart competition for the future”, focuses on smart life, and intellectualization has become the new standard configuration of the home appliance industry. Jingdong home appliance has delivered this theme to consumers through its exquisite exhibition layout. At the same time, it also points out several important keywords for the future development of the home appliance industry: health, differentiation and personalization.


AWE京东家电用科技“焕新你的生活” 六大展区唤醒消费者内在需求

JD appliances has always been committed to meeting new consumer demand with higher quality products and services; at the same time, it takes advantage of its big data to gain insight into the potential demand of consumers. To deliver high-quality trend new products, cutting-edge black technology and health, quality of life concept to consumers, and use technology to help consumers “rejuvenate life” while leading the development direction of the industry, trying to create a multi-dimensional home appliance market new pattern for the industry.

 


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