&On March 25, H & amp; m and other international clothing brands boycotted Xinjiang cotton, but they were boycotted, and the microblog hot search list was dominated by Xinjiang cotton related topics. Affected by this, March 25, a shares, Hong Kong shares, textile and clothing stocks burst out. As of the close of the day, many textile and garment stocks such as Meibang clothing and nisbo fashion rose by the limit, while domestic brands Li Ning and Anta sports also rose sharply.
March 25, A-share textile and garment plate ushered in the outbreak. Trading shows that on March 25, the textile and clothing plate opened 2.26% higher in the morning, and the plate maintained a high trend throughout the day. As of the close of March 25, the textile and garment sector as a whole closed up 1.45%, with a total turnover of 9.87 billion yuan.
Textile and clothing plate, a number of stocks trading. According to Oriental Fortune, there are 91 stocks in the textile and garment sector, of which 54 stocks closed up on March 25. Among the 54 shares, 11 shares, including Hailan home, seven wolves and * ST noble, rose by more than 5%. Among them, Meibang clothing and Nippon fashion rose by the “one” limit on March 25, while four shares, including souyute, Xingye technology, Yingfeng shares and starter shares, also closed by the limit. In addition, seven wolves, Hailan home, Nanshan Zhishang and * ST noble closed up 6.63%, 6.42%, 5.89% and 5.07% respectively on March 25.
On the news side, a recent H & amp; m statement on “stopping Xinjiang cotton” was published on the whole network. According to media reports, Nike, Adidas, gap and other well-known brands have also issued similar statements. The boycott of Xinjiang’s cotton products has aroused public anger, and Chinese consumers have been supporting Xinjiang’s cotton and domestic products.
CITIC Securities research report pointed out that if the relevant international brands refuse to repent, it will have a greater negative impact on their sales in the Chinese market. At the same time, the event will also have a greater impact on the industry structure and the listed companies in the industrial chain.
At present, search keywords such as H & amp; m on e-commerce platforms such as tmall and vipshop, and relevant stores and commodities are no longer displayed.
Beijing Business Daily reporter noted that Xinjiang cotton won the support of Anta sports, Hailan home, Senma and other domestic brands, and all expressed support for Xinjiang cotton. On the evening of March 24, Anta sports, a Hong Kong listed company, announced in its official microblog that “we have taken note of the recent statement issued by BCI and are seriously concerned about this matter. We are starting relevant procedures to withdraw from the organization.”. Anta also said, “we have been purchasing and using cotton from China’s cotton producing areas, including Xinjiang cotton, and will continue to purchase and use China Cotton in the future.”.
March 25, Anta Sports shares also rose sharply. At the close of March 25, Anta Sports closed at HK $121.3 per share, up 8.4% on that day, with a total market value of HK $327.9 billion.
In addition, some netizens found that the original domestic brand Li Ning has always put “using Xinjiang high-quality long staple cotton” on the label. On March 25, Li Ning’s intraday share price rose nearly 12%. As of the close of March 25, Li Ning closed at HK $50 per share, with a 10.74% rise in the share price on that day and a total market value of HK $124.5 billion. Hong Kong stocks, including Tebu international and 361 degrees, also rose one after another.
Tianfeng Securities pointed out that H & amp; m products have been taken off the shelves by a number of e-commerce companies. At the same time, Anta said it would withdraw from BCI. It is expected that more domestic brands will continue to use Xinjiang cotton in the future, which will stimulate the domestic market’s enthusiasm for domestic consumption.
According to Wang Chikun, an independent economist, in the long run, domestic substitution is not only reflected in high technology, but also in all aspects of life. In terms of sports brands, the Chinese market is highly mature. At the same time, domestic brands such as Li Ning and Anta are facing a good opportunity of international industrial transfer. “The rise of domestic brands is the result of international industrial division and international industrial transfer. Due to social division of labor and cost, international industrial transfer has been taking place all the time. From the perspective of development direction, the international industrial adjustment and transfer is increasingly developing in the direction of high technology and service From the perspective of process division, the international industry is transferred from production to R & D and brand marketing. As a part of marketing, it is inevitable for European, American, Japanese and Korean brands to transfer to domestic brands, “Wang Chikun said.
Beijing Business News (reporter Liu Fengru)
[the above content is transferred from “Beijing Business Daily website”, which does not represent the view of this website. If you need to reprint it, please get permission from the website of Beijing business daily. If there is any infringement, please contact to delete it. 】