&Beijing, March 26 (by Lin Jing)
“The first share of home service robot” corworth recently launched a new flagship product, deebot T9 aivi.
One of the most attractive functions of corworth’s intelligent sweeping robot in the high-end flagship market is that it can effectively avoid obstacles and achieve efficient sweeping. According to the official website, this T9 aivi can effectively identify 15 kinds of common family obstacles, such as human figure, slippers, carpet, tables and chairs. In addition, this new product also has the functions of precise navigation, deep cleaning, high-frequency strong wiping, and the industry’s first indoor mobile fragrance, which solves many pain points of floor sweeping robot in home applications for a long time.
Behind the launch of the new products, it represents the new layout of the industry’s leading enterprise in the field of floor sweeping robots. Starting from 2019, corvos has made strategic adjustments, focusing on high-end home service robots and commercial service robots, and continues to advance towards independent research and innovation.
This also coincides with the development trend of the industry. According to the survey, at present, the sales growth of medium and high-end robots is the most obvious. In terms of product selection, consumers pay more attention to function and are less sensitive to price.
With the help of home economy and lazy economy, the floor sweeping robot market is booming. The data shows that the sales volume of floor sweeping robots in China continues to rise, from 600000 in 2013 to about 5050000 in 2020, and the market scale increases from 800 million yuan in 2013 to about 9.5 billion yuan in 2019. Among them, corvosgo accounted for 43.8% of the online market share, ranking first in the industry.
According to the statistics of market research company, in 2020, the sales volume of China’s floor sweeping robots ranked the first in the world, far exceeding that of the United States, Europe and other countries and regions. However, the market penetration is still low, with a huge imagination. The data shows that the overall penetration rate of the domestic floor sweeping robot market is only 8.2%, the penetration rate of the first tier cities is only 10.1%, and the penetration rate of the third and fourth tier cities is only 6.4%, which is far lower than that of Japan, Europe and North America.
In the future, in terms of family life scenes, there will undoubtedly be more imagination for floor sweeping robots. The first enterprise to “eat crabs”
In the domestic floor sweeping robot market, corworth is the first enterprise to “eat crabs” and a worthy pioneer. The company, founded in 1998, has completed many transformations and launched its first sweeping robot “Dibao” in 2007.
Since 2000, corworth has sought to transform itself into a R & D enterprise with its own brand. In that year, it established HSR (home service robot) department to focus on the research and development of floor sweeping robots. In 2018, on the occasion of the 20th anniversary of the company’s establishment, corworth successfully listed on a shares.
After many years of deep cultivation in the industry, the market share of corworth has also attracted attention. According to the monitoring data of zhongyikang, in terms of retail sales in the first three quarters, in the price range of 2000 yuan to 3000 yuan, corworth floor sweeping robot Dibao accounted for 54% of the domestic online market and 77% of the offline market; in the price range of more than 3000 yuan, Dibao accounted for 32% of the domestic online market and 81% of the offline market.
Photo: covos launches a new flagship product — deebot T9 aivi
In the little red book, there are 10000 + notes about the robot. In the major social software and the product evaluation of the robot, the robot is at the top of the list. Founded more than 20 years ago, corworth has accumulated a deep user base.
According to the latest performance report for the third quarter of 2020 released by corvos, in the first three quarters of 2020, corvos achieved an operating revenue of 4.142 billion yuan, a year-on-year increase of 20.25%; the net profit attributable to the shareholders of the parent company was 250 million yuan, a year-on-year increase of 147.17%. Among them, “corvos” performed well, and its revenue in the third quarter increased by 67.1% over the same period of last year. During last year’s double 11, corworth household service robots achieved an omni channel turnover of more than 1.04 billion yuan, an increase of 33% compared with that of the double 11 in 2019, with a total sales of 450000 household cleaning service robots. Brand moat built by three product lines
Complete product line is the core competitive barrier of corworth. On the whole, corworth includes the product line of home service robots, the group’s private brand “Tianke”, which focuses on the field of high-end smart home appliances, and the product line of commercial robots mainly focusing on public service robots.
In the home service robot product line, corworth has successfully launched a complete home robot solution, including floor sweeping robot, window cleaning robot and air purification robot.
According to the data, during the double 11 of last year, corworth’s high-end flagship global planning T-series sweeping robots sold more than 230000 units in total, accounting for 55% of the sweeping robot market with more than 2000 yuan, of which 70000 units were sold in qujundibao N8. The turnover of Qinbao, a mobile air purification robot, increased 11 times year-on-year, and 43000 windows cleaning robots were sold.
New categories are exploding, more possibilities. Two hours on the first day of “double 11” pre-sale last year, Qinbao won the first place in the category of air purifiers.
As a leader in the floor sweeping robot industry, kovos has always had a profound insight into the development of the industry. In 2000, corvos took a key step in the transformation to independent brand R & D.
“At the beginning, enterprises made this decision on the basis of some thinking and Analysis on the future and scientific and technological development, but what really promoted the implementation of the transformation was corworth’s insistence on his heart and dream.” Qian Cheng, CEO of corworth robotics, said about the experience of corworth group’s transformation to its own brand, “in fact, behind many successes, in addition to testing foresight, insight and execution, pure and even naive ideas are often an element, because compared with the previous conditions, these deepest desires and ideas from the heart are obviously easier to support Shouxin In every change and transformation in the past 20 years, there are some factors in it
Wu muxiong, chief technology officer of kevos, believes that kevos can lead the industry thanks to the company’s continuous innovation in core technology. With the maturity of corworth products, technology and functionality, as well as the increasing concern of consumers for clean and health products, we believe that the company’s market performance will continue to “soar”.
Since its establishment, corworth has accumulated rich experience in sensor, chip, controller and other aspects of technology. Taking the newly launched Tibao T9 avi of corworth as an example, its new aivi 2.0 (artificial intelligence and visual recognition system) endows the robot with deep learning ability and the ability to recognize people and objects, which effectively solves the problem of how to effectively avoid obstacles in home application scenarios.
In addition, the aeroforce double effect combination adhesive brush is specially designed for families with carpet, which can effectively improve the cleaning efficiency by four cleaning and professional cleaning; the air freshener indoor mobile fragrance system can quickly remove the peculiar smell of the ground, mobile fragrance enhancement and whole house coverage, bringing a light luxury experience beyond cleanliness. Depicting the future of family life
In the development path, corworth’s positioning of robot is from tool, housekeeper to partner. In the latest advertising video of corworth, this concept is also run through. Instead of introducing the boring and difficult high-tech concept, several simple sweeping robots are constructed to interact with consumers in different situations.
Service robots mainly include three categories: personal / home service robots, public service robots and special service robots. More and more home robots enter the home, which means freeing hands and improving the quality of life.
With the help of intelligent technology, consumers can have more time to think about and try unprecedented challenges, break the confinement of life, and experience more fun in life.
Since its inception, corvos has taken “let robots serve the global family” as its mission. Founded more than 20 years ago, corworth has experienced three transformations: from traditional vacuum cleaner manufacturing to sweeping robot; from sweeping robot to household robot complete product line; from household robot to roboticization, Internetization and internationalization strategic development.
With deep insight into the industry, every rapid transformation makes this enterprise continue to make great progress.
From the perspective of the whole industry, robots are continuously optimized and upgraded based on Internet, Internet of things, artificial intelligence, chip technology and sensor technology, which is a long-term development roadmap. Therefore, it is essential to build long-term technical core advantages.
According to the financial report data, the R & D expenditure of corworth in the first three quarters of 2020 was 215 million yuan, with a year-on-year growth of 10.09% in the reporting period. After a year-on-year growth of 68.16% in the first three quarters of 2018 and 30.27% in the first three quarters of 2019, corworth maintained a positive growth and a high level for the third consecutive year. In the future development of the industry, corworth’s high investment in independent R & D technology is bound to continue to be the leader and wind vane of many sweeping robot brands.
With the rise of the post-90s and other emerging consumer groups, the acceptance of smart home appliances is higher. Household service robots, such as floor sweeping robots, are becoming the necessities of modern families. Home service robot has become a hot track, with the improvement and upgrading of technology, it will also create more imagination space, and corworth has been firmly in the lead.
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