On March 26, Jingdong household appliances, together with TCL air conditioner and China Sleep Research Association, jointly held the brand new strategy of 2021 TCL air conditioner and the new product launch of fresh air air conditioner. At the same time, it launched a series of actions to protect sleep with healthy fresh air, and spared no effort to promote the new category of fresh air conditioner, which is of great benefit to sleep health.
Since the beginning of cooperation in 2014, Jingdong household appliances has been working with TCL air conditioner for eight years. The two sides have promoted each other in close cooperation and achieved a win-win situation with high growth rate. At this press conference, the two sides announced that in 2021, they will take c2m reverse customization “Jingpin household appliances” project as the core to further deepen strategic cooperation. Based on the common health concept, this new product launch launched TCL Lingxi “smart fresh air air conditioning” special products for Beijing household appliances, focusing on healthy fresh air conditioning to build a healthy Great Wall for consumers.
Chen Shaolin, vice president of TCL industry and general manager of air conditioning division, explains in detail the advantages of TCL Lingzhi “smart fresh air air conditioning”
Wu Kening, general manager of air conditioning business department of Jingdong home appliance business department, together with Chen Shaolin, vice president of TCL industry and general manager of air conditioning business department, witnessed the new product launch of “smart new air conditioning” of TCL Lingxi. According to the introduction, TCL Lingxi “smart fresh air conditioning” has six advantages: fresh air ventilation, smart soft wind, smart sleep, AI remote control, health smart cleaning, and healthy washable, which can take care of consumers’ sleep health in an all-round way. At present, the product has been sold online in Jingdong.
Taking this conference as an opportunity, Jingdong household appliances will join hands with TCL air conditioner to promote the popularization and development of fresh air conditioner with the image of “know your healthy air intelligent manufacturing expert”. It is committed to bring a healthy and constant temperature comfortable fresh air environment to every consumer, and better seize the strongest track of fresh air conditioner industry in 2021.
Wu Kening, general manager of air conditioning business department of Jingdong home appliance business division, said that he would promote the popularization and development of fresh air conditioning
As a strategic partner, Jingdong appliance and TCL also released the “new wind partner” plan at the new product launch, and launched the urban mobile sleep warehouse action of “raise the little blue wings and sleep in the new wind”. This is another step forward after the two sides launched in-depth project cooperation in 2020 with the attitude of all in, and reached a number of core project cooperation, such as “Jingpin household appliances double 10 popular products”, “Jingdong air conditioning user empowerment”, “Jingdong enterprises purchase double 10 popular products”, “Polaris business plan”.
In the future, Jingdong will help TCL air conditioner with the digital intelligent supply chain advantage of online and offline Omni channel, realize the whole chain service from product positioning, R & D and design to marketing promotion and channel sales, and build high-end quality household appliances based on meeting the needs of users, so that more and more consumers can sleep in the new wind, enjoy high-quality sleep experience, and have a new and better life.