On March 27, ZTE (000715) recently released its 2020 annual report. During the reporting period, the company achieved an operating income of 8584490.46 yuan, a year-on-year decrease of 68.23%; the net profit attributable to shareholders of listed companies was 97015172.20 yuan, a year-on-year decrease of 37.13%.
During the reporting period, the net cash flow from operating activities was 145138094.30 yuan, and the net assets attributable to shareholders of listed companies were 1542582883.83 yuan by the end of 2020.
During the reporting period, the company realized operating income of 858.4845 million yuan, operating cost of 410.3855 million yuan, management expense of 252.8244 million yuan, a year-on-year decrease of 4.53%, financial expense of – 12.5142 million yuan, a year-on-year increase of 2.55%, sales expense of 46.9086 million yuan, a year-on-year decrease of 9.89%, and net profit attributable to shareholders of listed company of 97.0152 million yuan, a year-on-year decrease of 37.13%.
In the face of brand trump card: establish close strategic partnership with key group companies, fully tap the leading role of head brand in the market and suppliers, as well as the leading role of consumers and lifestyles, help to enhance the brand power, commodity power, service power and comprehensive competitiveness of head brand, truly create the trump card in the brand and create endogenous power. During the epidemic period, ZTE business received full trust and support from its partners. Instead of reducing investment, ZTE business increased investment, introduced Jordan and other international brands, and completed the expansion and upgrading of key brands such as Archaeopteryx, Mr. Amor and Huawei authorized experience store, which greatly boosted market and consumer confidence, and promoted brand introduction and passenger flow return.
In the face of service, we should set tasks: innovate marketing measures, strengthen value creation, tailor extra large activities, cooperate with brands, name sponsorship, not only adjust measures to local conditions, scientifically reduce expenditure, but also achieve remarkable results, innovate and open source, and maximize value. Active transformation, open up online, Omni channel development. The total number of visitors to the “ZTE building +” app was 1.322 million in the whole year, 8.888 million times, the total number of members was nearly 125000, and the maximum daily transaction volume exceeded one million yuan. Several live broadcasting and promotion activities, such as “President enters the live room”, “gold medal anchor challenge”, “sports brand joint live broadcasting”, “cloud catering live broadcasting”, were held, and the online business performance improved steadily, becoming one of the effective means to combat the adverse effects of the epidemic.
During the period, the financial expenses were -12514164.32 yuan, up 2.55% year on year. During the period, the investment income was 28554454.93 yuan, up from 4255595.76 yuan in the same period of last year, with a year-on-year increase.
According to the announcement, the total remuneration of directors, supervisors and senior managers during the reporting period was 8.5574 million yuan. Qu Dayong, the chairman of the board, received a total pre tax remuneration of 1.2073 million yuan from the company, Cao Qing, the director and President, 1217800 yuan from the company, Zhu Huijun, the director, vice president and chief accountant, 828500 yuan from the company, and Yang Jun, the Secretary of the board, 960500 yuan from the company.
According to the announcement, the company’s profit distribution plan approved by the board of directors is as follows: Based on the total share capital of 415718940 at the end of 2020, cash dividends of 0.50 yuan (tax included) will be distributed to all shareholders for every 10 shares, bonus shares of 0 shares (tax included) will be given, and no accumulation fund will be used to increase share capital.
According to digbei.com, ZTE’s main business is retail, including department stores, supermarkets, convenience stores and online shopping platforms.