Upgrade consumption, seize the market segments, hypnok 1897 layout children’s milk powder Market



On March 30, the Dutch high-end milk powder brand heinekey 1897 children’s growth milk powder was officially launched.

As the representative of high-end milk powder of Aoyou (1717. HK), the business of hpnokai 1897 continues to grow at a high speed worldwide. According to the financial report for 2020 released by Aoyou recently, the sales volume of Aoyou’s private brand formula milk powder business in 2020 was 3.82 billion yuan, an increase of 20.6% over the same period in 2019. Among them, Haipu bio’s sales reached 2.698 billion yuan, an increase of 52.7% over the same period in 2019, and became the fastest growing business unit of Aoyou for four consecutive years.

According to the cbndata report, there will be 151 million people aged 3-11 in China in 2020. In this market environment, 2020 can almost be called the first year of children’s milk powder. The broad market prospect and strong development momentum have led many dairy brands to rush to the market, and children’s milk powder shows strong market demand.

It is understood that hpnokai 1897 has entered China since 2013 and launched a diversified high-end product portfolio, including hpnokai 1897 Hezhi, Cuihu, pregnant milk powder and other products.

Beijing Business News (reporter Qian Yu, Wang Xiao)

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