Introduction of price guidance mechanism and listing of the first batch of centralized land supply in Beijing



Late at night on March 31, Beijing concentrated on land supply. According to the centralized land supply plan of Beijing in 2021, the first batch of centralized land transfer is 30, with a total starting price of 103.5 billion yuan. The schedule of the next two centralized land supply was also released at the same time: July and November respectively. From price limit to guidance mechanism, the land market regulation in Beijing gradually goes deep into the subdivided areas: the housing sales price guidance is put in front of the land transfer link, and the supply proportion of rental housing land is increased to meet the demand for improved housing.


引入价格引导机制 北京首批集中供地挂牌

Rental ratio increased by 17 percentage points

Beijing business daily learned from the Municipal Planning Commission that the first batch of commercial residential land transfer notice this year has been issued, with a total of 30 cases, land area of about 169 hectares, construction scale of about 3.45 million square meters, and the total starting price of 103.581 billion yuan.

In terms of specific supply areas, there are 30 projects. There are 15 projects in the central urban area, with the construction land area of about 73 hectares, accounting for about 43%, including 10 projects in Chaoyang District, with the construction land area of about 41 hectares; 2 projects in Haidian District, with the construction land area of about 11 hectares; 2 projects in Fengtai District, with the construction land area of about 17 hectares; and 1 project in Shijingshan District, with the construction land area of about 4 hectares.

There are 11 projects located in multi-point and sub central areas, with a construction land area of about 72 hectares, accounting for about 43%, including 3 projects in Daxing District, with a construction land area of about 25 hectares; 3 projects in sub center, with a construction land area of about 27 hectares; 3 projects in Changping District, with a construction land area of about 12 hectares; 1 project in Fangshan District, with a construction land area of about 4 hectares; and 1 project in Yizhuang Economic Development Zone, with a construction land area of about 4 hectares.

Located in the ecological conservation area, there are 4 projects, with a construction land area of about 24 hectares, accounting for about 14%, including 1 project in Mentougou District, with a construction land area of about 5 hectares; 1 project in Huairou District, with a construction land area of about 11 hectares; 1 project in Miyun District, with a construction land area of about 6 hectares; 1 project in Yanqing District, with a construction land area of about 2 hectares.

According to the introduction of the Municipal Planning Commission, this is an important measure for Beijing to implement the positioning of “houses are used for living, not for speculation” and the decision-making deployment of “stabilizing land price, housing price and expectation”, adhere to the simultaneous development of rent and purchase, strengthen the double effect regulation of supply and demand, guide rational market competition, and maintain the smooth operation of the real estate market. The supply of commercial residential land in Beijing adheres to the guidance of planning, promotes the balance of work and housing, the integration of station and city, and the integration of industry and city, so as to realize the high-quality development guided by planning.

In addition, in order to establish a housing security system with multi-agent supply, multi-channel security, and both rent and purchase, the supply target of rental housing land is 300 hectares in Beijing’s land supply plan this year, and the proportion of rental housing land in residential land will be increased from 13% in 2020 to 30%. Therefore, 15 projects were selected in the central urban area, three cities and one district or the surrounding areas of rail transit stations, and the area transaction mode of “public rental housing” was adopted, accounting for 50%, respectively located in Chaoyang, Fengtai, Daxing, deputy central, Changping and Fangshan; one project of common property right was located in Fangshan District.

The introduction of sales price guidance mechanism for the first time

It is worth noting that this centralized supply project introduced the housing sales price guidance mechanism for the first time. As one of the important policy tools, the future listed house price will lead from the previous pre-sale link to the land transfer link. The housing construction department, the planning department and the district government will form a joint meeting to jointly study the guidance on the sales price of each plot of houses, and inform the public during the announcement period that the development enterprises will submit the price commitment of house sales in the land bidding link as the basis for handling the pre-sale in the future Preconditions.

Yan Yuejin, research director of think tank center of E-House Research Institute, told Beijing Business Daily that the housing price guidance mechanism in Beijing is innovative. In the past, house price regulation is more from the price limit policy or the pre-sale price filing policy, which belongs to the regulation of real estate sales stage. And now Beijing will put such price regulation in front of land acquisition, which will help real estate enterprises to acquire land rationally and normatively. At present, land transaction in Beijing puts more emphasis on price guidance and price guidance. This also reflects the guidance of real estate linkage mechanism. Similar regulations will help to implement the guidance of “one land, one policy” and truly promote the stability of Beijing’s land market.

At the same time, Yan Yuejin believes that the housing sales price guidance mechanism has reference significance for the whole country. Yan Yuejin pointed out that such policies in Beijing are also the optimization content of the dual centralized land supply policy. In addition to increasing land supply and alleviating the contradiction between supply and demand, there should also be such regulations for other cities in the country, especially for the cities that implement the policy of double centralized land supply. It is really necessary to set the trend of house prices before land transactions, so as to guide real estate enterprises to acquire land rationally.

In addition, in the work of commercial residential land supply in 2021, the Municipal Planning Commission, together with the municipal housing and Urban Rural Development Commission, and other relevant district governments, established a consultation mechanism of “real estate linkage, one place, one policy” to strengthen precise regulation. In the process of land transfer, we should formulate “policy toolbox”, and reasonably determine the bidding conditions and transaction methods in combination with the market supply and demand, functional positioning and other factors in the region where the land to be transferred is located.

Specifically, for the six projects located in Chaoyang, Haidian and the sub center with good location conditions, the transaction mode of bidding for the share of property rights of commercial housing held by the government is adopted to guide the development enterprises to bid rationally. Through the way of joint ownership of property rights by the government and individuals, the burden of buyers is effectively reduced and the self housing demand of residents is fully met.

Stabilize land price, house price and expectation

As a product of the historical period, limited competitive housing is replaced by more diversified demand. In terms of house type restriction requirements, nearly two-thirds of the projects in the land supply plan have set “70 / 90” house type requirements, taking into account rigid demand and improved demand, enhancing the flexibility of development enterprises in house type design, and meeting diversified market demand with diversified product supply.

In order to implement the requirements of building a world-class harmonious and livable city proposed in the master plan, most of the centralized supply projects have set up the link of reporting high standard commercial housing construction scheme. Through setting the upper limit of land price and reserving reasonable profit space, the development enterprises are guided to actively improve the housing quality.

Li Yifeng, deputy research director of Beijing company of China Index Research Institute, believes that in the centralized land supply, Beijing has comprehensively used a series of land transfer methods, such as setting the upper limit of land price, competing for the government’s share of common property rights, competing for the construction of high-quality housing, competing for the construction of public rental housing for talents, competing for the proportion of self owned housing for enterprises, etc., to implement the “stable land price, stable house price and stable expectation”, marking the adjustment of Beijing’s real estate industry The development of refined control will have a profound impact on the land market and commercial housing market.

At the same time of issuing the first batch of centralized supply of residential land, the Municipal Planning Commission also announced the centralized supply time of the two batches of residential land after 2021, which will issue the transfer notice around July and November respectively.

Previously, Tianjin, Qingdao, Zhengzhou and other cities have issued relevant announcements, which clearly provide land in three batches each year. Tianjin Ecological Resources and Urban Construction Bureau announced the notice on the centralized transfer of residential land in 2021, which clearly announced the transfer of residential land in three batches in March, June and the middle and late September. Except for the above three times, the transfer of residential land can not be announced.

In this regard, the person in charge of the Department of natural resources development and utilization of the Ministry of natural resources has publicly said that this year, all localities are required to further concentrate the information on residential land transfer reasonably and moderately, and key cities should make centralized announcement and supply of residential land, so that all kinds of market entities and consumers can fully grasp the information and form reasonable expectations. Firmly implement the Party Central Committee and the State Council’s “house is for living, not for speculation” positioning and the “stable land price, stable house price, stable expectations” decision-making and deployment, and constantly improve work measures on the basis of past work.

Beijing Business Daily reporter Tao Feng Chang Lei

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