How can emerging cat food brands break through quickly? Elvis who overtakes on the curve



How can emerging cat food brands break through quickly? Elvis who overtakes on the curve

According to the statistics of cbndata and tmall, the number of pet owners in China’s cities and towns has been increasing in recent years. The “pet economy” and “other economy” brought by PET consumption have become one of the characteristics of the new consumption era. At the same time, online pet food consumption is becoming more and more popular, and the market scale has maintained a high-speed growth trend in the past two years, constantly improving.


新兴猫粮品牌如何快速突围?弯道超车的尤佳猫王

Elvis Youjia’s first step: create IP image, and the concept is deeply rooted in the hearts of the people

With the theme of “Elvis cultivation”, Youjia Elvis reaches consumers through interesting IP images and a series of vivid cartoon contents, which arouse users’ resonance. The IP image of Youjia Elvis Presley is a cat wearing a crown with a slightly serious expression. However, its character is quite different from its appearance, forming a strong contrast. Make complaints about cats, but love Tucao too. Youjia Elvis adheres to the principle of providing interesting, better and more cost-effective products for cat owners, and provides diversified, meticulous and professional services to accompany the growth of cats.


新兴猫粮品牌如何快速突围?弯道超车的尤佳猫王

Look at the formula, choose Elvis Presley: create 5.0 new era formula to create healthy growth cat food

No matter how well the publicity is done, quality is always the hard target of the product. As the first main product, Youjia Elvis full price no grain cat food first entered the eyes of consumers. As we all know, the content of crude protein and crude fat in cat food is a direct basis for judging the quality of cat food. Youjia Elvis Presley’s cat food contains more than 43% crude protein and more than 18% crude fat, which has reached the nutritional level of high-end cat food. Compared with some cat food containing beans or cereals on the market, the advantage of no grain cat food is that it will not cause cat cereal allergy, and is safer and healthier for cats. In addition, the fresh meat content of Youjia Elvis Presley’s cat food is not less than 30%, which makes the cat eat better and grow better.


新兴猫粮品牌如何快速突围?弯道超车的尤佳猫王

It’s fun and material, and it’s the ultimate cost-effective product with tonality

In view of the domestic cat food formula composition is slightly insufficient, foreign packaging is not enough to meet the embarrassing situation of Chinese aesthetic. The Elvis Presley takes the essence of its essence to remove its dross, optimizes its components and packaging, and aims to create a cat’s value that coexists with its strength and strength.

Youjia Elvis Presley packaging adopts independent small packaging to help maintain the freshness of cat food, with interesting words, the overall appearance is instantly full. In terms of quality, it optimizes and improves the ingredients, matches the unique production process, and achieves high-end quality. While optimizing the packaging and quality, it also breaks the barrier of “imported cat food with sky high price”, which provides a high-quality choice for people who have tonality and pursue the ultimate cost performance.


新兴猫粮品牌如何快速突围?弯道超车的尤佳猫王

Cross border? jointly? Broken circle? Elvis has gone far beyond that

It is reported that while Youjia Elvis Presley’s cat food is on the market, more cooperation plans and intentions are gradually emerging. In addition to comprehensively promoting brands and products on major social platforms, in the future, Youjia Elvis will interact with more well-known IP companies to carry out cross-border cooperation in the form of joint branding. Youjia Elvis will pay more attention to the output of content and values in the future. Breaking the circle is just a trial. How to change consumers’ stereotype of domestic cat food is Youjia Elvis’s vision, mission and responsibility. Look forward to Youjia Elvis to create a new wave of pet food innovation!

 


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