Chinese Baijiu flavor liquor is also improving with the rapid development of Chinese Baijiu market. The fragrant Baijiu Baijiu is also included in the national standard. It also indicates that the fragrant flavor liquor has become the Eleventh National Standard flavor after the rice flavor, fragrance, Luzhou flavor, old white dry flavor, Phoenix flavor, sesame flavor, thick sauce and flavor, soy sauce, special flavor and soy flavor baijiu. In April 6th, the Baijiu liquor Limited by Share Ltd (hereinafter referred to as “Jiugui Liquor”) held the theme of the “fragrant wine fragrance and the new era of national standard” as the theme of the fragrant fragrant liquor value summit held in Chengdu.
China Baijiu Chinese Baijiu liquor industry standardization Co., Ltd., Song Quanhou, Secretary General of the national Baijiu Standardization Technical Committee and deputy general manager of China food and Fermentation Industry Research Institute Co., Ltd., told the Beijing Commercial Daily reporter that the fragrant liquor was listed as the national standard and the product standard released by the Chinese liquor industry in the past more than 10 years. It is of great significance to promote diversification and high quality development of Chinese Baijiu industry.
In fact, with the announcement of the recommendation of the national standard administration jointly issued by the State Administration of market supervision and management and the National Standardization Management Committee in March 14th this year, it also indicates that the fragrant Baijiu liquor has become the first after the rice flavor, fragrance, Luzhou flavor, old white dry flavor, Phoenix flavor, sesame flavor, thick sauce and flavor, soy sauce, special flavor and soy flavor baijiu. 1 national standard flavor type. It is understood that the “liquor quality requirements eleventh parts: fragrant fragrant liquor” part, is led by drunkard liquor company drafting.
Zhu Danpeng said that the fragrant Baijiu is a unique flavor of Jiugui Liquor, and it has a certain bonus for the Baijiu market in Xiangxi. But on the whole, fragrance is just a market segment. Although the fragrance type has the core formula, origin and technology. However, the volume of this regional fragrance is still very small. With the Chinese Baijiu market continuing to develop and the promotion of Jiugui Liquor, the fragrance will probably open its reputation in the national market. But this is a long-term strategy, and it will take a long time to layout and develop it.
During the “13th Five-Year” period, the Baijiu industry entered a fast track of high quality development, showing the trend of branding, quality and high-end. In 2021, as the first year of the 14th five year plan, liquor enterprises also continue to cultivate high-quality and high-end development.
According to Jiugui Liquor’s previous performance express, in 2020, Jiugui Liquor will achieve a total revenue of 1.826 billion yuan, a year-on-year increase of 20.79%, and a net profit of 492 million yuan, a year-on-year increase of 64.15%. In the first quarter of 2021, the net profit of Jiugui Liquor was 250-270 million yuan, with a year-on-year growth of 160.22% – 181.04%. Jiugui Liquor said in the announcement that the substantial increase in net profit of the company was mainly due to the increase in sales revenue of high-end products
For the development of “14th Five-Year”, Cheng Jun, deputy secretary, director and deputy general manager of Limited by Share Ltd, the Limited by Share Ltd, told the Beijing daily news that Jiugui Liquor Company has formulated the “14th Five-Year” and the mid and long term strategic plan. The company will build China’s fragrant fragrant Baijiu core producing area with the opportunity of Fuyu Yuen’s national standard. In terms of products, the company is committed to making “internal reference wine” one of China’s four high-end Baijiu brands.
Beijing Business News (reporter Zhao Fengrui)
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