Recently, according to the information disclosed on the website of Shenzhen Stock Exchange, the audit status of xiaoerwang children’s products Co., Ltd. (hereinafter referred to as “xiaoerwang”) which is engaged in the retail and service of maternal and infant goods has been changed to “approved by the municipal Party committee meeting”.
According to the latest prospectus disclosed by xiao’erwang, the company’s revenue in 2020 was 8.355 billion yuan, up from 8.243 billion yuan in 2019, and the proportion of mother and child products with revenue of nearly 90% decreased from 7.41 billion yuan in 2019 to 7.386 billion yuan in 2020. In 2020, the company’s net profit was 391 million yuan, up 3.61% year on year, and the non net profit was 310 million yuan, down 2.26% year on year.
Data show that child king, founded in 2009, mainly engaged in the retail business of maternal, infant and child commodities through opening offline stores in the early days. By the end of 2020, it has 434 large-scale digital physical stores in 20 provinces (cities) and 131 cities. Child king stores mainly sell food (milk powder, snacks, nutrition and health care), clothing (underwear, home textiles, children’s shoes), consumables (diapers, washing and care products), durable goods (toys, cultural and educational intelligence, lathe chair) and many other categories to target user groups, with more than 10000 kinds of products.
Beijing Business News (reporter Qian Yu, Wang Xiao)
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