Immersive tour stops the use and protection of the Great Wall



In response to the recent Internet concern about the “suspension of the immersive heritage tour project of the Badaling ancient Great Wall”, a reporter from Beijing business daily learned from the Badaling Great Wall Special Zone Office on April 11 that the immersive heritage tour experience project of the Badaling ancient Great Wall was reported to the competent department of cultural relics for approval in accordance with the law, but without the approval of the competent department of cultural relics.

Beijing Business Daily also inquired about other Great Wall scenic spots. At present, there are no immersive real Heritage related tour experience projects in Mutianyu Great Wall, Simatai Great Wall and other scenic spots. How to give consideration to the development and protection of the Great Wall has always been a topic of discussion in the industry. In addition, in the current situation of insufficient inbound tourists, how to make domestic tourists better understand the great wall and visit the Great Wall is also a problem that operators need to consider.


沉浸式游览叫停 长城利用与保护有“界线”

No impact on ongoing activities

This project, which was rejected before it was started, is an immersive night tour experience of the ancient Great Wall planned by Badaling Great Wall scenic area. “It is planned to use the five kilometer Valley Tour trail and part of the Great Wall Tour trail in the scenic area to tell the story of the great wall through modern light and shadow art, so as to provide tourists with an immersive sightseeing experience.”

In this regard, the Beijing Business Daily reporter further inquired about the Beijing Municipal Bureau of cultural relics, and said that the immersion tour project of the ancient Great Wall has not been approved. The relevant person in charge of the Beijing Municipal Bureau of cultural relics told the Beijing Business Daily that the construction projects carried out within the protection scope and construction control zone of the Great Wall should go through the corresponding approval procedures according to law. The development and construction of the Great Wall should be based on the protection of the great wall itself, the interpretation and display of its value and the coordination of its features.

It is understood that the official website of Beijing Municipal Bureau of cultural relics issued the “reply on the immersive real estate heritage tour experience project of Badaling ancient Great Wall within the protection scope of the national key cultural relics protection unit of the Great Wall”, which clearly disagrees with the implementation of immersive real estate heritage tour experience project within the protection area of Badaling Great Wall.

As soon as the news was released, netizens asked, “are all the Great Wall night tours and light and shadow projects to be stopped?” In this regard, the staff of Badaling Special Administrative Region Office explained to Beijing Business Daily that although the newly planned immersion night tour project of the ancient Great Wall has not been approved, it does not affect the ongoing “admission free activity of wearing ancient costumes into the park” of Badaling night great wall and the ancient Great Wall. During the opening of the night Great Wall from April 9 to 30, and every Saturday and Sunday during the opening period of the ancient Great Wall, tourists wear a complete set of clothes You can visit Badaling night great wall and Badaling ancient Great Wall for free. The person in charge of the scenic spot also said that the Badaling Great Wall and the ancient Great Wall are two scenic spots, but they are all under the jurisdiction of the Badaling special zone. The ancient Great Wall is also known as the remnant Great Wall, because it has not been repaired on a large scale and has preserved its original historical features.

There is no immersion tour in other scenic spots

“Immersive live performance, 3D projection mapping of its own acousto-optic may not cause damage to the Great Wall, but in the process of building the project, there will certainly be construction, 3000 meters on both sides of the wall of the great wall construction is not allowed.” Dong Yaohui, vice president of the Chinese Society for the protection of the Great Wall, said.

According to the immersion tour of the Great Wall, Beijing Business Daily also made an investigation. At present, there are no real immersion tour projects in the Great Wall scenic spots in Beijing. The relevant person in charge of Mutianyu Great Wall said that at present, the project of climbing the ancient Great Wall has not been carried out. Luo Xing, executive deputy general manager of Mutianyu Great Wall Tourism Service Co., Ltd., also told Beijing Business Daily that the opening of the great wall must be approved by relevant departments. Without approval, it can not be opened to tourists or allowed to climb. In addition, Beijing Business Daily also called Simatai Great Wall, which is located in Gubeikou town of Miyun. The person in charge of the scenic spot also said that the scenic spot has not carried out relevant immersive tour projects. At present, the scenic spot operates the section of the Great Wall approved by the relevant national departments.

Beijing Business Daily also learned that at present, only the Jinshanling Great Wall, located at the junction of Miyun and Chengde, is open to visitors. According to the relevant staff of Jinshanling Great Wall, the scenic area from liuyanlou to dongwuyanlou has the original reconstruction of the Great Wall, and there are also sections that maintain the original appearance of the Great Wall, but these are the sections of the great wall that are allowed to open to the outside world after the approval of the relevant departments, and the “yechangcheng” is not allowed to climb.

However, the Beijing Business Daily reporter also found in the investigation that on some websites, there were “donkey friends” who spontaneously organized to climb the Great Wall. Article 15 of the measures of Beijing Municipality on the protection and administration of the Great Wall points out that activities endangering the safety of the great wall are prohibited, including organizing tours to the great wall that has not been approved as a place to visit and climbing the great wall that has not been approved as a place to visit. Zeng Bowei, a professor at Beijing Union University, said that if the state explicitly forbids climbing the “Wild Great Wall”, it will involve illegal activities, as well as safety issues. Previously, some tourists were trapped by climbing the Great Wall.

Development should be based on Protection

For a long time, the scale of the protection and development of the Great Wall is a commonplace. The immersion tour of Badaling ancient Great Wall, which has not been approved, is also a wake-up call for the protection developers of the Great Wall on various routes.

In recent years, the state has paid more and more attention to the protection of the Great Wall. From the recent enforcement efforts of tourists depicting, smearing and damaging the Great Wall, we can see that the protection of the Great Wall is urgent. According to the relevant requirements of the law on the protection of cultural relics, the municipal government designated the protection scope and construction control zone of the Badaling Great Wall in 1990, which is the first time for the Beijing Great Wall to delimit the protection scope and construction control zone. In 2003, the municipal government promulgated the “Beijing Great Wall Protection Management Measures”, which is the first special regulation on the protection of the Great Wall in China. In 2011, the municipal government announced the protection scope and construction control zone of the eighth batch of cultural relics protection units, realizing the full coverage of the protection scope and construction control zone of the Great Wall (Beijing section).

Beijing Business Daily reporter also learned that, including the elite point of the Badaling Great Wall, the Great Wall in Beijing, a total length of 520.77 km, distributed in Pinggu, Miyun, Huairou, Yanqing, Changping and Mentougou 6 districts. “In recent years, improper restoration of the Great Wall has occurred in some areas, and many local units have a wrong understanding of the integrity and authenticity of the Great Wall. They just regard it as a resource to use and solidify the Great Wall as the Badaling Great Wall.” The State Administration of cultural relics has publicly pointed out that the original features of each great wall should be protected. Therefore, how to balance the development and protection of the Great Wall has become a topic of concern in the industry.

In the view of some people in the industry, the immersion experience tour of the Great Wall should first take the protection as the principle, and on the basis of not destroying its original style and features, it should make more efforts in cultural experience and the use of new technologies. “In recent years, we have developed cultural and creative products of the Great Wall, upgraded the format of scenic spots, held all kinds of Great Wall theme exhibitions and public lectures, built Badaling Cultural District, held Hanfu cultural experience projects, etc., enriched the Great Wall tour and won the recognition of tourists.” The staff of the Badaling Special Administrative Region Office said that they would continue to provide more and better cultural and tourism projects in the future on the premise of doing a good job in the protection of cultural relics.

When it comes to the application of the new play method, Dong Yaohui also said that taking Simatai Great Wall as an example, when upgrading, we should pay attention to integrating the water town into the Great Wall culture, so that tourists can come out of the traditional scenic spots and enter the cultural atmosphere created by the Great Wall culture. We should pay attention to the spirit and culture contained in each section of the Great Wall, tell the story of the great wall through multiple ways, integrate the culture of the great wall into the development of each section of the Great Wall, and give deeper meaning to the traditional scenic spots.

Beijing Business Daily reporter Guan Zichen Hu Xiaoyu

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