On April 12, Unilever’s water purification brand Qinyuan and China Environmental Protection Foundation jointly launched the “Qinyuan · Zhijing healthy water source 2030 – Sanjiangyuan · Qinyuan action”.
The source of the three rivers is located in the hinterland of the Qinghai Tibet Plateau. It is the birthplace of the Yangtze River, the Yellow River and the Lancang River. It is an important source of fresh water resources in China and a sensitive area of global climate change. As early as 2000, Unilever China and China Environmental Protection Foundation launched the green water and green mountain action with the theme of “drinking the water of the Yangtze River together”. Its Qinyuan brand, which focuses on the health of drinking water for families, hopes to actively participate in the comprehensive drinking water solution from the protection of water source to the purification of water at the back end.
In 2018, the first zero waste environmental protection center on the Qinghai Tibet Plateau, located in Nangqian County, Yushu City, Qinghai Province, was built to encourage local residents to reduce the burden on the environment, reduce resource waste and generate green economic benefits through the recycling and reuse of goods and materials. Pan Shiyang, general manager of Unilever water and air health elements category in China, said, “in the next decade, we will build more zero waste demonstration sites and advocate a healthier zero waste lifestyle through the” Sanjiangyuan · Qinyuan action. “
Data show that Qinyuan group was founded in 1998, is a professional engaged in water purification equipment, drinking water equipment and commercial water equipment series of environmental protection products enterprises, currently under the Unilever water and air health elements category.
Beijing Business News (reporter Guo Xiujuan)
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