The bright sun in early summer is most suitable for the release of passion and the agitation of joy. The simple May Day holiday is not enough indulgence. A flash party with the intersection and collision of two-dimensional culture and modern art is enough to have a “sense of ceremony”.
From May 2 to 3, the Chinese variety show carnival was held ceremoniously on the west coast of Qingdao, which filled young people’s excitement with a cool flash party. With the enchantment of the sea breeze, the trendy artists Chi Lei and Zhang Fan parachuted to the scene, opening an exciting sensory adventure with diversified artistic expression. Through the colorful trendy art works, young people encounter the different charm of the dimensional culture, causing a very hot fan meeting effect, and the signing popularity is comparable to the star chasing scene. Tiktok, micro-blog, jowl and little red book are strong social media, and many fashion play, cool fashion experience and offline Cosplay integration, so that this one-stop “Chao Fei” art party becomes the best daily attendance card for May 1.
Fashion artists show up to embellish the flash party
“Trendy artists in person” is the core theme of China’s variety Carnival launched in May. The visual feast created by the collision of two-dimensional culture and trendy art is the best experience for young people to indulge in holidays. The airborne scene of Chi Lei and Zhang Fan is undoubtedly the most surprising holiday gift.
The rhythm, rhythm and dynamic electronic sound are coming to our ears, and many online bloggers are attracted to punch in and out, making mania together with the trend new people; Under the glowing lights, a group of Coser who broke the dimensional wall stirred the young people to be eager to try. The close interaction and the amazing live show on the stage were enough to make the flash party lively and restless. However, when Chi Lei and Zhang Fan came to the scene, the charm of trendy artists made the whole activity atmosphere unprecedented.
Chi Lei’s “innocence” and Zhang Fan’s “shower me with love and Lipgloss” inlaid the most cool elements into the carnival. The creativity of brain opening, romantic young monologue and different cool styles… Here, young people can see the cool style of sound and light, and appreciate the artistic charm of “crossover, fashion play, music and design”.
In particular, when Chi Lei and Zhang Fan opened the signing ceremony, the scene was once hot. Young people in Z era are no less fond of this kind of cool art than any entertainment star. Even if there are security personnel to maintain order and limit the number of fans, there are still 500 fans waiting in line. Fortunately, they got photos of Chi Lei and Zhang Fan’s signature works.
Hand in hand flash party, is a high degree of spiritual fit
If Chi Lei and Zhang fan can be invited to fly to Qingdao in their busy schedule, it is necessary to let young people dance with trendy artists and set off a cool wave with zero distance interaction. During the flash party, the two artists not only signed a group photo with their fans, but also received in-depth interviews to explain the logic, original intention and universal value of the art works.
“The creation of” innocence “should have been carried out for 30 years, and the journey of his life was bumpy, but he always kept his childlike heart for a moment. It was only one day when I looked at my old photos that I found that this work had already been completed at the moment when I was just born. The happy child in the picture is exactly what the work wants to present. Isn’t that pure, innocent and true soul the direction you’ve been searching for? ” Chi Lei describes the original intention of “innocence” IP creation with his own experience. In his opinion, “innocence” is a childlike heart. He is a wandering child in the journey of life, and wandering is not nothing. Wandering is towards the direction of hope.
Similarly, shower me with love and Lipgloss, which has personalized expression, is also endowed with deep meaning by Zhang Fan. She said that “show me with love and lip gloss” expresses “love”, which is the most universal emotion. The follow-up creation will also lead the audience to feel the creative energy brought by love from the perspective of art from the five keywords of “action”, “monologue”, “energy”, “eternity” and “future”, cross different spatial dimensions, awaken the moving memory brought by love in the form of contemporary characteristics, and also think about the contradictions and difficulties in love.
In her opinion, the post-80s and post-90s will pay more attention to quality life and art and aesthetics in life than ever before. A product or art with unique artistic temperament can become their personalized expression. Their consumption demand has changed, and they are more aesthetic and willing to consume for art.
Whether it is Chi Lei’s “innocence” or Zhang Fan’s “show me with love and lip gloss”, although there are different ways of expression and emotional types, it is the same way to guide and collide young people’s emotional attitude in a cool artistic way. This deep-seated spirit coincides with the carnival flash party, which leads the trend of young culture, and this is also the main reason for their cooperation with flash party.
As Chi Lei said, “flash party is a brand of music, art and culture that advocates young people’s personality and attitude towards life. Some of the qualities expressed by” innocence “and I happen to coincide. Therefore, this cooperation is like transcending the link of time and space, not coincidence, but necessity.
Break the dimensional wall and create a new highland for variety entertainment
As a variety show project leading the trend of youth culture, since its landing in Qingdao in October last year, China variety Fair has introduced one or two first-line variety IP every month, and successively launched a variety of large-scale performance activities such as “immersive reality show game”, live performance of variety stars, pioneer visual art exhibition, popular variety IP offline interaction, etc. In this event, the variety IP “ivory mountain love comedy group” will be put on the scene, and the comedian city tourism reality show will be introduced into the flash party, so that young people can experience better comedy content.
Chi Lei and Zhang fan are invited to this flash party, which is a cool Carnival Party launched to break the dimensional barrier after feeling the spiritual needs of young people. Just as Yu Kan, the chief planner of the China variety show, said, why should we go to Maolu and invite artist Chi Lei? In cultural projects, creativity and aesthetics have replaced capital as the absolute core of the first productivity and the first driving force. Products with artistic value are indispensable magic added value for the audience, especially young consumers. The output of variety Carnival in the field of fashion art needs to join hands with Chi Lei and Zhang Fan.
According to its introduction, China variety carnival is a live interactive entertainment IP “super new species” for trendy young audiences invested and produced by Qingdao Zhongchuang Poly Culture Communication Co., Ltd. It adopts a multi plate matrix structure marketing mode of “theme live performance + immersive reality show game + pioneer visual installation art + variety IP interaction + trendy Cultural Creation + online red food”, Breaking through the bottleneck of traditional music festivals, concerts, online art exhibitions and other live entertainment forms with single content and similar products, it aims to build an emerging industry chain of variety entertainment.
According to the different attributes and needs of urban culture, tourism, real estate and commercial space, China variety Carnival series theme on-site activities and entertainment IP can create all kinds of popular indoor and outdoor immersive theme activity space with high degree of communication and online Red level on-site entertainment interactive form.