With the launch of Uber green service in London, Uber’s electric ambition has taken a bigger step in Europe. As a global online car Hailing giant, for Uber, this move is not only to adapt to the trend of electrification of the automobile industry, but also must be done. After all, the emission reduction targets of European and American countries have already been set.
From Monday local time, Uber will launch a service called Uber green in London. In this service, passengers can choose pure electric vehicles, and the cost of passengers will be equivalent to that of gasoline, diesel and hybrid vehicles.
At present, Uber green is limited to the use of passengers in central London with unlimited destinations. It will gradually cover other parts of London in the year. Uber will also reduce its service charge by 15% to drivers of pure electric vehicles in order to increase its promotion.
Before London, Uber green was launched in 15 cities in North America in September last year, and has been promoted in more than 1400 towns in the United States since January this year.
According to Uber, Uber green will be launched in 60 European cities and all over the United States by the end of this year. Compared with the online car Hailing of fuel vehicles, the online car Hailing of pure electric or hybrid vehicles can reduce the carbon emission by up to 44%.
This is the first step in Uber’s zero emission strategy. In September last year, Uber announced that all vehicles on its global taxi platform will be electrified by 2040, which means it will become a “zero emission platform”. Among them, by 2030, Uber’s online car hailing in the United States, Canada and Europe will all be pure electric vehicles.
Behind Uber’s eagerness to embrace electrification is the increasingly tightening emission reduction targets of various countries. Take the United Kingdom as an example. British Prime Minister Johnson stressed last year that sales of new gasoline, diesel cars and trucks will be stopped in 2030, but sales of hybrid cars and trucks will be allowed, ahead of the previous ban.
Other countries / regions in the world are even worse than Britain. Rome’s deadline is 2025, while Paris, Madrid and other cities plan to ban the sale of fuel vehicles in 2025. In addition to these individual cities, many countries, including Germany, the Netherlands, Ireland and France, have basically limited the ban period to 2030.
Under the clear policy guidance, Uber and other online car Hailing platforms have changed from passive to active, accelerating the process of electrification one after another.
Uber’s competitor, LYFT, has promised to use electric or zero emission vehicles 100% by 2030. LYFT also said that it will try its best to realize that the price of renting electric vehicles is equal to or even cheaper than that of renting gasoline vehicles, and the target time is before 2023.
Of course, the cost of a complete turnaround is enormous. According to the data of CB insights and Dow Jones market data Department, the total investment of governments and enterprises in the field of electric vehicles will reach at least US $28 billion in 2020.
Analysts from Bank of America predict that car manufacturers, investors and governments around the world will need to invest at least $2.5 trillion to achieve global electrification.
As for the cost and investment needed to promote electric vehicles, a reporter from Beijing business daily contacted Uber to try to get more information. Uber said that up to now, it has raised more than 125 million pounds for British drivers to support the shift to green cars. According to Uber, since the clean air program was launched in 2019, the platform has made more than 3 million all electric vehicle trips. Uber drivers can enjoy discounts on BP pulse’s public charging network and use uuer’s dedicated charging stations in a series of fast charging centres in London.
In the zero emission strategy proposed last year, Uber chose direct investment and promised to invest $800 million in subsidies to help online car Hailing drivers complete this transformation by 2025.
Beijing Business News (reporter Tao Feng, Tang Yitian)
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